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Heinz India Private

Limited

Presented By:

Ammar Durgwala 05
Vaibhav Firke 06
Manali Gaonkar 07
Tapassya Giri 08
Akash Halankar 11
Presented to:

Dr. Harish Purohit
FMCG Sector in India
Fourth largest in the economy
Market size is US $13.1 billion.
Commonly known as Heinz
A U.S based Food Processing Company
Founded by Henry John Heinz
Started in 1869 in Sharpsburg, Pennsylvania
Headquartered in Pittsburgh, Pennsylvania
Best known for its ketchup

Heinz India Pvt Limited.
Started in the year 1994
Took over the Family Product Division of Glaxo.
Complan
Glucon-D
Nycil
Sampriti Ghee
Heinz manufacturing company is at Aligarh in the State of Uttar Pradesh.
Seema Modi is the first woman to be an MD in Heinz.
Head office of the company in Mumbai.
Branches in Mumbai, Delhi, Chennai and Kolkata.
This manufacturing facility is HACCP(Hazard analysis and critical control points)
certified and follows GFMP (Good Food Manufacturing Practices)
It is the one of the fastest FMCG company.
Zero debt Company.
ISO 9001:2000 quality management system.
About the Company
Mission and vision of the
company
Mission & Vision of the
company
Mission
Heinz as a food company in India is a trusted leader in nutrition
and wellness. Regarded as the original Pure Food Company,
Heinz is dedicated to the sustainable health of the people, the
planet and our Company.


Vision

We define a compelling, sustainable future and
create the path to achieve it.

SWOT ANALYSIS


S
STRENGTH

Strong brand portfolio
Strong financial performance
of business segment
Diversified operations
Research and development

W
WEAKNESS

Low inventory turnover
Rating downgraded
Manufacturing plant in the US
dependent on economic
environment
O
OPPORTUNITY

Growing baby food market
New product launches
Changing consumer habit
Further international
expansion
Growth of emerging markets
Emerging the market of china
and brazil
T
THREATS

Private label growth
Increasing competition and
industry consolidation
FDA regulations
Losing to business to suppliers
15.7
63
36.8
2.2
2.1
Market Share of Heinz Company Product
Complan
Glucon-D
Nycil
Tomato Cachup
sampriti
754
1054
952
1208
433
0
200
400
600
800
1000
1200
1400
2006-07 2207-08 2208-09 2009-10 2010-11
Growth of the company in Rs. million
Groth of the company in Rs
million
Market growth of the company
Financial Review
Heinz launched all of this
product in India
BCG MATRIX OF THE COMPANY
Distributors of the company
Distribution Channel:
Strategy of Heinz


HNFI -Heinz Nutrition Foundation India

Founded in 1997 as a Non Profit Trust
To advance the Knowledge and practice of nutrition.


Mission of HNFI:




The Foundation functions as follows:
1. Spreading latest information by way of Newsletter.

2. Undertaking the funding of small but seminal Research
projects.

3. Facilitating and Promoting nutrition education and
awareness by taking part in and conducting nutrition
conferences.