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LAUNCHING NEW PRODUCTS IN THE MARKET WITH MARKETING PLAN

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

COMPANY NAME:

COMPANY LOGO:

PRODUCT NAME:

PRODUCT LOGO:

KAN (PVT) LIMITED COMPANY

Voice of tomorrow

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

To analyze the product.

To identify the reason why consumer should buy this

product.
Market analysis.

Distribution analysis.
To know the Marketing strategy. To know the pricing strategy.

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Thursday, August 02, 2012

Vision: Be the best in the eyes of our customers and employees. Helping people around the world. Mission:Provide quality products and services at reasonable rate ,to provide the best value for consumers.

SLOGAN:-

Make your own way.

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

A electronic machine which scans your palm or read

your palm. USB connectivity enabling to see in pc/laptop with the help of installed software. It show what your future tells about you and the steps that have to be taken to procure the desired future. By taking help of Astrology and other things.

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

Comparison with other people.

With the connectivity of internet can avail other useful

information.(like:-personality test, counseling etc) And n number of exciting feature and quality in it--------

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Thursday, August 02, 2012

Palm Scanner

USB cable

Flexible stand

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SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

People curiosity about future.

Certain problems with no solution.


Dont know where to go. Lots of human being are shy to share it with others.

World wide beliefs & religion.


Stressful life style. Sometime no one to listen you.

SPM BUSINESS INSTITUTE

Thursday, August 02, 2012

Lots of people doesnt know their potential.

To show people right path.

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Voice of tomorrow (product).


Scans your palm.
Small dots is also captured. Comparison with others palm. Security purpose. Consist of astrology,etymology,numerlogy, Western astrology, Chinese

zodiac.,Medieval Islamic,reflexology.

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Right/left handed support

Software available in various language.


Lots of service can be availed with the help of internet

connectivity.

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Counseling with expert. Latest updates. theology Course. Video conferencing. Graphology. Consist of astrology, etymology, numerology, Western astrology,

Chinese zodiac, Medieval Islamic. Sage Service available world wide. Booking of pandit.

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scientific appraisal

Like : Are You a 21st Century Digital Boy (or Girl)?" Find out if you're hip to modern computer living.
Are You a Compulsive Test Taker?

It's a sad, sad habit to have ... you better find out now.
Happiness Test

Let's see how happy you really are ...


Attitude Test

Prove to your friends that they really do have an attitude problem.


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What's Your Stress Level?

Guaranteed stress relief (actually, it's not).


Are You a Jerk Magnet?
Hey -- we all have to find out sometime.

Are You High-Maintenance? Picky, picky, picky ... find out if your high expectations are bringing everyone else down.
Do you require more attention from the world than everyone else thinks you need or deserve? Are you selfish? Does everything have to be your way?
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Order of product and service.

Couplets , theories, stories of myth and ancient


etc. Other exciting services like:What should be the name of child or the initials Chatting with expert and other people. Relaxing exercise. Healthy lifestyle tactics

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voice of tomorrow is problem solving and analysis

of nature product that is going introduce in global market. We are focusing to all levels of generation. The price of voice of tomorrow is moderate because it is for all.

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GEOGRAPHIC:
World wide availability.
Will be divide the global market on the basis of

continental characteristics. Further each country will be considered as geographical segment.

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youth

Elders
Men and women Mature

Teenager

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Books
Psychologist Sage/pandit Websites Peer/preacher

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Voice of tomorrow Palm scanner:- Gives the prediction. Website:-which gives related services.

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RS.3111/- for product with software and can avail the

service of website* for 1 year. Website as per category differs:Personality test=RS.35 Counseling with psychologist and other expert:-above RS 349 . Making kundali:- above RS.450 Pandit on booking for a day :-aboveRS.1000

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Graphology etc:- RS 50/Etc would be the prices of other services. Membership facility also available, price varies with package.

What is the Chinese and western sun sign etc services are free of cost. Reading Some ancient facts mythology are free.
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World wide available through internet with price +

courier cost. Malls and electronic retail outlet/hyper market etc.

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First and second method of channel of distribution

will be adopted : i.e.:-manufacturer to consumer & Manufacturer to retailer to consumer.

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Electric media:-TV and internet.

Print media:-newspaper, magazines and brochures.


Hoardings:- near highway & railway station. Celebrity endorsement:- celebrity who made their own

way who didnt had any god father. who are happy in their life and make other comfortable. They should be young like:-(virat kohli etc). Social networking site:- face book & twitter.
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The target customer would be: youth Elders Men and women Mature Teenager Students Astrologer Numerologist etc
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Customer can visit their nearest hypermarket or

electronic outlet. Can order through internet which will be delivered within 7 days. For website service a customer should have credit or debit card. Can avail the service on demand of expert with nominal charges. Booking of pandit should be done 15 days before. Cancellation of any of the services cost 10% of price. Product can be returned with in 1 month.
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customer testimonials.

Feedback about the changes came in their life after

availing the service in website. Full information about product and service on internet.

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The 7 Ps Organisation Facing Product = Price = Cost

The 7 Cs Customer Facing Customer/ Consumer

Place =
Promotion = People =

Convenience
Communication Caring

Processes =
Physical Evidence =

Co-ordinated
Confirmation
Thursday, August 02, 2012

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First entry leverage.

Our electric product /service are cheap to produce and

maintenance free. Production capacity can be increased Quality product /service Targeted to all class people

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Market is highly competitive

New industry
Small distribution network No market share

Limited experience of customers

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Government grants are available

Market is growing rapidly


Increase the distribution network Acquiring the new technology

Market is very big and attractive


Increase demand of high quality of product due to

people purchasing power increasing Stress full life style of public

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Political instability

New entrance of competitors


Retaining consumers Economic instability

Increase of service tax


Development of plant

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can be used for security purpose of pc/laptop.

Update according to changes.


Highly qualified ,professional ,expert persons

service can be taken. personally /through video conferencing/telephonic/chatting. Available in all the language. Comparison with other person(for e.g. while marring etc)
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the curiosity of people about future.

Lots of people living stressful/depression life.

that gives the impression that public will show a great interest in voice of tomorrow

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