Breakthrough thinking from inside the box

Click to edit Master subtitle style Devendra Kumar Sahu Vaishvik Kale Mayank Raizada

8/4/12

Introduction

Fallacy of thinking outside the box Inside the box thinking

Why brainstorming fails?

Wild and out of the box thinking Slicing the existing data in new ways

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Correct way: middle path

Asking questions to create new boxes Asking right questions

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The process of thinking inside the box

Bound the range of acceptable ideas and select questions accordingly Select participants who can produce original insights Ensure that everyone is fully engaged Properly align the social norms of meetings
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Focus every discussion using

Donts

Do not rely solely on brainstorming session Narrow the list of ideas to the ones you will seriously investigate right away

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Concept Leveraging Using Systematic Inventive Thinking

Click to edit Master subtitle style Devendra Kumar Sahu Vaishvik Kale Mayank Raizada

8/4/12

77

Prelogue

Customers are source of Innovative ideas?

Imagination to envision? Product success? Flurry out of the reach ideas Flop ideas

Outside the Box thinking

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What is the Solution..????

Systematic Inventive Thinking

88

Substraction Multiplication Division Task Unification

Box with Constraints Present Product

Attribute Dependency change

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99

SIT

Substraction

Multiplication Division Task Unification Attribute Dependency

Remove useful component and implement function with existing components

Complexity Size Cost

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SIT

Substraction

Multiplication

Division Task Unification Attribute Dependency

Make one or more copies of same element

10 10

More qualitative change Multiply benefits

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SIT
Substraction Multiplication

Division

Task Unification Attribute Dependency

Existing product into component parts

1. 2.

11 11

Physical Functional

Car CD Tape players Caeserea detachable rugs

3.

Preservational

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SIT
Substraction Multiplication Division

Task Unification

New task to existing element of product or environment

12 12

Attribute Dependency

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SIT
Substraction Multiplication Division Task Unification

Attribute Dependency

Finding relationship between attributes of product and environment of its uses

13 13

Photochromic lenses Female razors Indoor sprikler kits

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Choosing the Tool

Complex Product Substraction Cost Reduction Quantitative Improvement Task Unification Multiplication Substraction

14 14

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How to Approach
Breakdown into Physical components List products Attributes External Constraints Brainstormi ng New Innovative Product
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15 15

Customer Feedback

16 16

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Thank You

Systematic Brainstorming
Internal Attributes Ex te rn al At tri b ut es
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Color Type of Ring Battery Power Users Age Caller Identity Time of day Available balance

LED

X X X

X X

X X X X

X X X X