Presentation on

Porters 5-Forces Model

Presented By:
Ashwani Kr. Yadav Usha Dubey Shruti Bisht Manpreet Singh Raman Kr. Pathak

A Case Study

Started its operations in 1995 in India Brand leader in mobile device market in India Largest distribution network with 1,30,000 retail outlets in India Diverse product portfolio to cater to different consumer segments Ranked Asias Most Trusted Brand, 2008

Some firsts for

in India

1995 - First mobile phone call made in India on a Nokia phone on a Nokia network 1998 - Saare Jahaan Se Acchha, first Indian ringtone in a Nokia 5110 2002 - First Camera phone (Nokia 7650) 2003 - First Made for India phone, Nokia 1100 2004 - First Wi-fi Phone- Nokia Communicator (N9500) 2006 - Nokia manufacturing plant in Chennai

Threat of New Entrants

As the telecommunication industry is increasing with that not only opportunities increasing but also threats are equally increasing with the growth of the telecom industry.

Asian OEMs who are entering the market very aggressively (TCL, nGo Bird)
On 20th September 2010 Bharti (Airtel) announced that shortly company will enter into handsets business under the brand BEETEL. (Telephone Manufacturer) The price range of mobiles will be Rs. 1700/- to Rs. 7000/- and all handset will carry dual SIM Card facility.
Source : www.uniwire.in

In early 2011 Microsoft will launch its Windows 7 phone in India.

Source : Business Standard, 28th Oct 2010

TRIPLE SIM CARD PHONE

VIDEOCON

Industry - Competitive Rivalry

and many more

Cont
22nd Oct 2010 Micromax Launched MODU T, worlds lightest touch phone with special fy devices in the price of Rs. 12000/only.

Micromax is now the third-largest GSM mobile phone vendor in India, after Nokia and Samsung, with a market share of 6%, according to research firm IDC . The Rs 1,600-crore brand, which sells around 1 million mobiles every month, has a presence in more than 500 districts through 70,000 retail outlets. The company has also filed a draft red herring prospectus (DRHP) with securities and exchange board of India for an initial public offering (IPO)

Threats of Substitute Products

Bargaining Power of Suppliers

Environment Friendly

Environmentally Sound Packaging The Nokia 6650 Phone: Designed for Recyclability Components can easily be recycled At least 2/3 part of raw material / packaging should be recyclable

In-Depth Assessment Regular checks

Questioners Meetings

Bargaining Power of Buyers

Unlimited Choices

Technological Changes
Price Functionality

How NOKIA has tried to come out from these threats ?

Since 1990 NOKIA has invested $40 Billion in R & D

Owns 11000 Patented innovations and its global patent portfolio includes 42000 patents & it files 1000 new patents applications annually

Differention is the Key to Success

Smart

Phone Series

N-8 having Operating System Symbian 3 Is also ready to perform on 4G Network

Meego

Series with Intel processor to compete with Microsoft windows 7 Phone & Apple.

OVI

Services

More than 50000 applications are available

Source: Business Standard The Strategist, 25th Oct 2010

Global Brand Protection

Deployment of a dedicated global team focused on brand protection Education programs for distributors, retailers, and partners regarding the prevention and overall awareness to support sales

Guidance for Consumers

Purchase from a "known reputable dealer" and keep the receipt in case the product malfunctions. It can then be returned to the dealer if its suspected to be counterfeit If a product is purchased from a location other than an authorized dealer then exercise extreme caution when the price is substantially less than being stated by a Nokia authorized distributor. Be aware that the warranty is not valid if the product turns out to be counterfeit