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Talking Points
Creativity & Innovation Industries & Business Impact The Leader Creativity Model Characteristics & Traits Hiring Practices Fostering Creativity & Innovation Unethical Behavior
Creativity: The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination: the need for creativity in modern industry; creativity in the performing arts.
Industry Impact
The Creative Industries (DCMS)
Media Arts Research and Development Cultural and Experiential
Innovation in Industry
If you keep on doing what you always did, you'll keep on getting what you always got!
Every industry can benefit Provides competitive advantage within an industry
Business Impact
Leaders Role
Hiring Practices
Know the Position do you need a creative type? Identifying Creative Types resume, cover letter Testing -Myers/Briggs, Personality Dimensions
-Kirton Adaptor-Innovator Inventory -Creative Personality Scale (CPS)
Fostering C&I
Critical Environmental Factors Autonomy Empowerment Participative Decision Making Participation at Work Time Constraints Both catalyst and inhibitor
Unethical Behavior
Breaking the rules or standard approaches Challenging authority and traditions Creating conflict, competition and stress Taking Risks
Key Takeaways
C& I: Recognize differences; understand their symbiosis. Customize leadership approach to business needs.
Identify the individual traits & the culture that supports them
Recruit to maximize creativity and innovation. Establish the environment by breaking the norm.