The License Award Process

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Overview
Cybercom provides business and technology advice to telecommunications operators, equipment providers, regulatory bodies and other telecoms businesses world wide Focused on telecom management services, Cybercom has a unique experience from assisting clients in more than 100 countries We have an extensive record as advisors for telecommunications operators in connection with license bids and applications. This includes for example:
Acted as advisors in connection with five successful UMTS licence applications in Europe (Sweden, Norway, Finland, Spain, Croatia) Advisors for more than 30 successful 2G license applications (Europe, Africa, Latin America, Asia) Advisors for several successful fixed wireless access license applications

Cybercom has developed proven procedures, analysis methods and modeling tools, designed to support operators during the entire license award process, auctions as well as complex beauty contest type application procedures

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The License Award Process

Our Company Project Approach Experience

Case Studies

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The License Award Process

Our company
Focused on telecom management services, Cybercom has unique experience from assisting clients in more than 100 countries. Cybercom specialises in business and technology related telecom management services Netcom was established in 1993 Since established, Netcom has undertaken an extensive range of assignments and projects for clients in more than 100 countries Since 2005, Netcom is part of Cybercom Group, a high-tech consultancy headquartered in Stockholm, Sweden. The group is listed on the Stockholm Stock Exchange. Cybercom Group employed 1,290 staff by year end 2007 and had annual turnover of USD 156 million (SEK 1,165 million) for 2007. (Number of staff after 2008 acquisitions is currently approx. 2000.)
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Our Global presence includes : Sweden Denmark Finland Poland / Estonia / Romania Singapore Dubai India China

The License Award Process

Our Company Project Approach Experience

Case Studies

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The License Award Process

Project approach
Cybercom has an extensive experience assisting tele-communications operators preparing different types of license bids. Our expertise and experience include support in connection with:
Auctions and beauty contest type competitions, as well as various hybrid license award processes All relevant 3G and 2G technologies such as GSM, UMTS, CDMA, etc. as well as licenses for nomadic/fixed wireless services such as WiMAX, etc.

We have experience from different types of markets and regulatory conditions in:
Western Europe Central/East Europe Africa Middle East Asia Latin America

In supporting various license bids , we have worked with operators in dominant market positions as well as new market entrants

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Project approach
We may contribute expertise in specific areas or assume responsibility for co-ordination of complete license application projects.

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Project approach
We perform our assignments in close co-operation with the client, supporting the clients decision making at various stages of the license award process.

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Project approach
In preparation for auctions, we assist clients evaluating a range of critical factors, which need to be considered as basis for the bid and bidding strategy decisions.

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Project approach
The specific project plan will depend on the auction format and tender requirements. The diagram shows some typical activities.

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The License Award Process

Project approach
In our license advisory assignments, we use a proven approach including well tested analysis methods and support tools.

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The License Award Process

Project approach
The successful bid an ambition to win without over-paying or overcommitting. Point score optimisation and risk analysis:
Careful analysis of scoring system as specified in tender documentation (creation of evaluation score analysis matrix, commitments vs. point score trade-offs, etc.) Evaluation of strategic and financial aspects of the opportunity Risk analysis on deployment and financial commitments

Creation of an effective selling document

Clear and concise written communication Attention to addressing the differing needs of the strategic buying roles (economic, financial and technical) Emphasise the economic and policy benefits to the Government (employment impact models, GDP impact, etc.)

Test auction values and commitment scenarios against available international benchmarks and incoming industry intelligence

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Our Company Project Approach Experience

Case Studies

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The License Award Process

Cybercom
Cybercom brings a broad range of skills to support all aspects related to design, deployment and operation of services in the Telecom, Internet and Media (TIM) domain.

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Cybercom
We have provided significant value to clients in virtually all segments of the telecommunications industry.
Assisted international telecoms operators in several successful license applications for UMTS in Europe and Africa, more than 30 successful mobile license applications in Africa, Middle East, Asia and Latin America as well as several successful fixed wireless access (FWA) applications Turn-key network planning and deployment projects in Africa and the Middle East Network design and planning for a large number of operators in various types of markets in virtually all parts of the world Network planning and procurement support for new UMTS operators Business planning and technical strategy advisory to various types of telecommunication operators (mobile, fixed, broadband, VNOs, etc.) Management of service launch projects: prepaid services, mobile telephony and service providers, Internet & WAP portals, Broadband operators, FWA, ISP, fixed telephony Billing projects: Billing system procurement, GPRS requirements, Interconnect billing, Migration
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Cybercom
Our clients include leading companies involved with virtually all types of telecommunications projects all over the world.
Tele2 AB Millicom Hutchison Group Telenor Western Wireless Orange Telia Overseas SEC France Telecom Vivendi Telecom International Globalstar FarEasTone, Taiwan SmarTone, Hong Kong era GSM, Poland Tango, Luxembourg & Lichtenstein Tess, Brazil Telia Mobile, Sweden Comviq, Sweden Telcel, Mexico Mobifone, Vietnam Swedish National Post and Telecom Agency Swedish International Development Agency MACH, Luxembourg Modern Times Group, Sweden HSBC,UK CIBC, UK Ericsson Nokia Siemens Alcatel Cegetel, France Du, Dubai Telenordia, Sweden Intelig, Brazil Unisource Teracom, Sweden Utfors, Sweden

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Cybercom
We have extensive experience supporting clients preparing applications for mobile licenses (GSM, UMTS, CDMA) as well as fixed wireless (WiMAX, and others) and fixed network licenses. Some of our recent (and ongoing) consulting projects in this area include:
Preparation of technical compliance bid material for successful 3G/2G mobile license application in Rwanda Assistance in opportunity evaluation (bid valuation) and preparation of compliance bid material for mobile license application in Qatar (in co-operation with partner firm) Project management for preparation of technical compliance bid material (Central Eurpopean country) Preparation of successful application for UMTS and GSM licenses in Croatia Preparation of compliance bid material for GSM license bid in Yemen (application ranked highest scoring bid on the compliance part) Preparation of successful application for GSM license in Switzerland

Over the years, our experience includes e.g.:

Five successful UMTS license applications in Europe (Sweden, Norway, Finland, Spain, Croatia) Preparation of more than 30 mobile license applications in Africa, Asia and Latin America Numerous applications for fixed wireless access licenses (incl. WiMAX) in different countries Assistance to clients negotiating license terms with regulators Assistance to operators in interconnect negotiations Assistance to regulators evaluating license bids

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Our Company Project Approach Experience

Case Studies

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Case Studies
Case Study: UMTS Licence Application (Spain).

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Case Studies
Case Study: GSM and UMTS Licence Application (Croatia).

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e.g. name of the presenter