Company Description

Indian Express Newspapers (Bombay) Ltd. was incorporated in 1959. It is a part of the Indian Express (R.N. Goenka) Group. It is in the business of Newspapers and periodicals. Its main publications are The Indian Express, Financial Express, Screen and an online venture Expressindia.com.

Headquarter Address - 9&10, Bahadur shah Zafar Marg, Express Building, ITO, New Delhi-110002, India

Management Team Ramnath Goenka - Founder Shekhar Gupta - Editor-in-Chief, Group CEO Raj Kamal Jha - Executive Director Sandipan Deb - Editor, The Financial Express Kumar Ketkar - Chief Editor, Loksatta Om Thanvi - Editor, Jansatta Overview Express Group publications include The Indian Express, Financial Express, Loksatta and Screen. From a single edition, The Indian Express has grown to 35 national editions, 14 publication centres and 7 language dailies. It reaches out to more than 19 million people. The Business Publications Division (BPD) of the group covers Information Technology, Hospitality, Travel, Pharma and Healthcare, etc sectors.

Newspapers The Indian Express Group publishes eight newspaper titles in five Indian States: Maharashtra, Andhra Pradesh, Kerala, Tamil Nadu and Kerala, through its two subsidiaries, The Indian Express Newspaper (Bombay) and Express Publications (Madurai). The newspapers are published in English and four regional languages, including Marathi, Kannada, Tamil and Gujarati).
Periodicals The Indian Express Group publishes film and news magazines. The periodicals are offered in English and three regional languages, including Marathi, Malayalam and Tamil. Digital Media The Indian Express Group has official websites for all its newspapers and periodicals. Express Network Private Limited manages the websites for Express Publications (Madurai).

 The Financial Express is an Indian English-language business newspaper. It is published by the Indian Express group since 1961. The FE specializes in India and international business and financial news. Launched in 1961, Indias oldest financial daily, The Financial Express, is today one of the leading newspapers in the country. The Financial Express (FE) is a business paper thats closest to the people who are in the business of business. From business policies to market trends to new developments, The Financial Express comes packed with incisive news on every relevant issue. Besides, the newspaper has an exclusive tie-up with The Financial Times and The Economist of London to carry its articles all days of the week

Columnists:
A number of Indian and global economic experts pen their columns for The Financial Express. 1. Surjit S Bhalla, Chairman of Oxus Investments. 2. M Govinda Rao, Director, National Institute of Public Finance and Policy. 3. Arindam Bhattacharya, MD, Boston Consulting Group. 4. Jayanth R Varma, Professor of finance at IIM Ahmedabad.

5. Mahesh Vyas, MD & CEO, Centre for Monitoring Indian Economy.

6. Krishnamurthy Subramanian faculty in finance at the Indian School of Business, 7. Amitendu Palit , National University of Singapore

8. Nirvikar Singh, Professor of economics at the University of California.

OBJECTIVES
The main aim of this MBA Project at Financial Express study is to accomplish the following objectives:

Primary Objective:
To study and analyze the Perception of people towards financial newspaper in the current Market scenario.

Secondary Objective: 1) To know the present satisfactory levels of existing Readers. 2) To know the reasons for preferring financial newspaper.

Various ways of approaching customers: 1. Subscribing of new customers through door to door marketing activity 2. Referral from one customers to his friends or relatives 3. Directing marketing to companies, banks, hospital to get subscriptions orders 4. Personal selling to my relatives and neighborhoods 5. In-directing marketing through phones

People targeted: Companies, Banks, Hospital Colleges & b-school People who have not read the business newspaper so far

Area of coverage Entire OMR & ECR areas were mainly concentrated. State: Chennai Area: Kottivakkam Palavakkam Thiruvamiyur Mylapore Madaveli Adyar Indira Nagar Total Sample Size - 100

SWOT ANALYSIS

Strength:
1. One of the oldest and finest newspaper in industry

2.
3.

Detailed analysis information

An unmatched editorial team, seasoned professionals & stimulating set of columnist

4.

Recognized and respected by leaders and industry leaders

Weaknesses:
1. 2. 3. Lack of proper awareness A narrow market segment A third party publication, so lesser control over publication process

Opportunities:
1. Very growing market of financial
2. Untapped market, so greater 3. Wide Market opportunities.

Threats:
1. Market increasing satellite penetration and growing for dependence on television

news
2. Easy accessibility of news through substitute like T.V, Radios & online websites etc. 3. Growing competition through new entrants

Limitations of the study:

The time is not sufficient to meet all the readers. Respondents suggestions may or may not be correct. Factors considered in the questionnaire may or may not be Sufficient. Sample size is too low to get the proper information. As many customers are not willing to give their opinions, we are unable to get

Proper information.
Opinions of readers may vary by time.

Suggestions:
Increase the level of advertisement through T.V. advertisement
They can do product enhancement by adding newsweekly supplements for Company news and for political news only. The company must keep a watch on its primary competitors in market in order to be able to compete with them The company should be always in a position to receive continuous feedback and suggestions from its customers/ consumers as well as from the market and try to

solve it without any delay to establish its own good credibility

 The content of the newspaper must be designed in such a way it suits all professionals like corporate peoples, banks, auditors and especially students. Expand the sales by institutional selling in as schools and colleges

Conclusion:
Though there were certain limitations in the study that was conducted. The sample
allowed for some conclusions to be drawn on the basis of analysis that was done on the data collected. Financial express is very successful supplements has attracted the customers and more

useful to them, but from the survey it has come to notice that there are major problems in
delivery and service of newspaper in city. The data has clearly indicated that the financial express and competitive edge over the other products likes other business newspaper and mainly to focus increases more advertisement From the survey we found that the financial express is good in is coverage news and detailed information about the news and pretty good with its content compare to other business newspaper. However the editorial Column and the service of the newspaper has to be improved, some customer is not happy with the service provided by the financial express due to the vendor related issues, though the company has the excellent CRM system but the customer are not aware of the process, so the customer need to be made aware of the customer service.

Learnings:
The summer Internship project provided me with a great opportunity to work in the Financial Express where I learnt a lot about newspaper industry, the market strategies pricing strategies and much more This internship project provided me with a practical; experience than what we read from the books. This helped me a great exposure about the marketing field. I got a chance of facing a true selling experience, where we came across different kinds of people. This helped me to view a broader sense of what selling is. This project taught me a lot about what competition is in an actual corporate world, and how to face, survive and perform such kind of competition I was able to see out of the box what real marketing is. Whenever a person complaints and gives remarks about the newspaper, I defended our product ands at the same time I had the need to please and satisfy the customer where I needed a lot of patience in order convince the customer to sell our product.

 This project taught me a lot of things about how brand name plays a major role in marketing a product. As I did my sales in a team, I was able to gain experience about teamwork and co ordination in working environment.

Based on the survey I have been able to find the perceptions of the people.
In short this marketing experience is a base for me, which will help me in the long run.

PROJECT REPORT
SUBMITTED BY M. SURESH RAJA MASTER OF BUSINESS ADMINSTRATION (MARKETING)