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Click to edit Master subtitle style Submitted By A-14: Nikhil Singhal A-15: Niraj Agrawal A-22: Prateek Sharma
8/26/12
Industry Overview
15 Major Players
4% contribution to GDP
Teledensity
Urban: 169/100 Rural: 40/100
Division
Regulatory Framework
Companies
Policy
Porter 5 Forces
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8/26/12
Threat of substitutes
Some Substitutes:
None of the above a major threat in current scenario, but a potential threat for near future.
Power of supplier
Large number of suppliers. Shared tower infrastructure. Limited pool of skilled managers and engineers especially those well versed in the latest technologies.
Medium cost of switching since changing their hardware would lead to additional cost in modifying the architecture.
High Exit Barriers High Fixed Cost 6-7 players in each region 3 out of 4 BIG, present in each region Price wars
Lack of differentiation among the service provider Cut throat competition Customer is price sensitive Low switching costs Number portability to have negative impact Overall influence on the industry - High
Declining Average Revenue Per User. Infrastructure tenancy costs. Brand pull exists to some extent for brands like Airtel / Idea/ Vodafone. Extremely high infrastructure setup costs Spectrum License cost- Lotteries, auctions. Incumbent Advantages: Established brand image, Reliability of network Overall threats to the industry - Low
SWOT Analysis
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8/26/12
Strengths
Fastest growing telecom market. Formulation of policies in tune with the growth requirement. Adaptation of technological development i.e. Mobile Number Portability(MNP), Next generation Network (NGN), 3G and Broadband Wireless Access(BWA), IPv6 etc. Establishment of Regulatory / Dispute resolution bodies. Framework for responsive Customer Grievance Mechanism. Liberal FDI policy. Healthy competition resulting in the most
Weaknesses
Comparatively slower growth of Telecom services in rural/remote areas. Low Broadband penetration in the country Lack of local content/application development. Low profitability of Telecom PSUs. Non availability of adequate spectrum Non availability of adequate power supply for Telecom Services. Poor infrastructure large call drops
Opportunities
Teledensity growth in the country can be accelerated. For creation of telecom infrastructure in rural and remote areas. Laying off Optical Fibre Cable to uncovered areas and effective utilization of the existing resources to provide backhaul connectivity. Country has a huge Broadband potential. Development of local content/application. Development of affordable equipment at the customer end. Adoption of emerging technologies.
Threats
Non availability of adequate spectrum for telecom services Cyber threats on ICT networks, leading to security concerns. Obsolesce of existing network elements due to fast changing telecom technologies. Intense Competition & Shortage of Bandwidth Telecom policies and scams Declining ARPU Partial government policies
PEST Analysis
10
Current Ratio
12 10 8 6 4 2 0
PBDTM (%)
PBITM (%)
12 10 8 6 4 2 0
APAT
12 10 8 6 4 2 0
RONW(%)
CPM (%)
12 10 8 6 4 2 0
Lifecycle Analysis
Current Stage of Telecom Industry
Conclusion
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Thank You
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8/26/12