Subject Small and Medium Enterprise (SME)

Presentation Topic
Case study of a successful SME

Presented to

Sir Yasir Aftab Farooqi

Presented By
Name Waqas Ahmed Sobia Murtaza Umme-e-Hani Hina Shehzada Kashif Roll No. 08010626-045 08010626-020 08010626-001 08010626-015

Name of Enterprise

Robert Mondavi Corporation

Waqas Ahmed 08010626-045

Company History
Robert Mondavi Corporation was founded by Robert Mondavi in 1966. Robert Mondavi Corporation, with its family of Robert Mondavi wineries, is one of the United States' premier winemakers and has done much to bring the Napa Valley region to the forefront of international winemaking.

Company History
Company is producing premium wines, includes the brands Robert Mondavi, Woodbridge by Robert Mondavi, Vichon, Robert Mondavi Coastal, etc. Company has a joint venture with Australian winery Estates and with the Baron Philippe de Rothschild wine family, Since 1979. The Corporation went public in 1993, Mondavi family controls 92 percent of voting stock.

Company History
Robert Mondavi's oldest son, Michael, is president and CEO, and his youngest son, Tim, is managing director and winemaker. The company sells about 10 million cases of wine per year, with Woodbridge as its topselling label. In 2001, the company earned $481 million in revenues and distributed wine in more than 80 countries.

Umme-e-Hani Hina 08010626-001

History of Robert Mondani

Robert Mondavi was born in June 18, 1913, to poor parents who had emigrated from Italy. Roberts mother was an especially talented cook, and wine was part of daily meals. In 1921, Robert's father decided to get into the grape business, and two years later the family moved to California which was the grape capital at the time.

History of Robert Mondani

After working for his father, Mondavi graduated from Stanford. By the 1930s, Robert became more interested in fine wines from Napa Valley, and he eventually worked at Sunny St. Helena Winery. In 1943, he learned that the famous Krug Winery in St. Helena was for sale and convinced his father to buy it.

History of Robert Mondani

As Mondavis moved to Napa, and Cesare, Robert and Robert's younger brother, Peter, ran the winery. But there were disagreements about how the winery should be run, and after Cesare's death, Robert and Peter clashed. One day, they ended up in a fistfight, and Robert was asked to leave the family business.

History of Robert Mondani

In 1966, at the age of 52, he started Robert Mondavi Winery, building the first new winery in Napa. Mondavi was born into the wine business and by genes or training developed an intensity to compete and succeed in that business. His education and training helped him apply business thinking.

Sobia Murtaza 08010626-020