NEW PRODUCTDEVELOPMENT

Presented By:Santosh Babar 02 Kuldeep B. Chaurasia10 Abhishek Chavan11

NEW PRODUCT DEVELOPMENT

Product: Hair gel Category: Personal care Brand Name: Green Gel Tagline: add style to your life naturally Logo:

About the product

Green Hair gel is a hairstyling product that is used to stiffen hair into a particular hairstyle. Does not contain alcohol and plastic like other hair styling gel . This styling products helps to maintain the moisture in your hair

Competitor

SWOT Analysis
Strengths Herbal Product Distribution Opportunities Huge Market Changing taste and preference Weakness New Product Market Share Threats Competition

Segmentation, Targeting and Positioning

Segmentation Geographic:- Delhi, Mumbai, Kolkata, Chennai, Bangalore, Ahmedabad, Chandigarh & Lucknow.

Demographic
Age: 12 yrs and above Gender: All Family size: All Family life cycle: All

Occupation: All Education: none Religion: All Race: All Nationality: Indian

 Targeting Target Audience: Male of urban cities who belong to upper middle and middle class of society. Positioning an herbal hair styling gel which hold your hair as you want Differentiation HERBAL PRODUCT

PORTERS FIVE FORCE MODAL

Threat of New Entrants (High) In case of personal care segment the entry barriers are low since the costs to set up manufacturing facility is not very high. Bargaining Power of Suppliers(Low) The bargaining power of suppliers of raw materials and intermediate goods is not very high. There is ample number of substitute suppliers available and the raw materials are also readily available and most of the raw materials are homogeneous. There is no monopoly situation in the supplier side.

Bargaining Power of Consumers: Bargaining power of consumers is also very high. This is because in FMCG industry the switching costs of most of the goods is very low and there is no threat of buying one product over other.

Threat of Substitute Product There are complex and never ending consumer needs and no firm can satisfy all sorts of needs alone. There are plenty of substitute goods available in the market that can be replaced if consumers are not satisfied with one. The wide range of choices and needs give a sufficient room for new product development that can replace existing goods.

Rivalry among Competing Firms

The threat of competitors is high because there are a lot of players in the Market. The ayurvedic platform is also being used by other players like Emami and Ayur. Premium personal care products face competition from international brands as well as boutique products. Existing players are entering new segments which will increase the competition.

Marketing mix Product strategy

Product is different on the basis of their performance No artificial ingredients 100% natural

Pricing Strategy
Sachet (5gm)- Rs.5/ 15 gm tube- Rs.15/ 60 gm tube- Rs.50/ 150 gm tube- Rs.120/-

Promotions Strategy
Online marketing Press release Newspaper Magzine Radio Outdoor advertisement Electronic media

Financial statement

Rent (1500 sq.)-------------------25,000/ Labor (450010)----------------- 45,000/ Furniture Light Maintenance ------------------ 50,000/--------------- ------- 6000/----------------------- 5000/-

THANK YOU