BTL Strategy 2009

COMPANY: Beohemija
BRAND: Duel
DESCRIPTION OF THE SERVICE

Point of sales promotion

VENUE
Hypermarkets / Markets
DATE PROMOTIONS
February
ENDING DATE
December
OBJECTIVES
Informing costumers about Duel brand;

Image creation for Duel consumers (Brand

Building);

Increase sales of Duel;

COMMUNICATION PLAN

SUMMARY

This presentation describes promotional

campaign for the Duel activities with
primary focus on Housewife's 25-55 god.
Who take care about households, who are
economic and realistic.
OUR HOSTESSES

Hostesses – will promote Duel main cities,

where they will also reward consumers with
promotions materials. Promoters will have
good appearance. They will be trained to
promote Duel.
INFORMATIONAL CHANELS

Flyers would distributed containing

information for Duel promotional activities.

Posters will be placed to inform the

customers about the Duel promotional
activities.

Hangers will be distributed door to door to

inform the Customer for Duel advantages.

Daily Newspapers: to inform the costumers

about the Duel promotional activities.
DOOR TO DOOR
February - April;

Promotional team will distribute hangers door

to door, and every city of Kosova. Hangers
will be distributed to inform customers on
Duel advantages.
PROMOTIONAL MECHANISM

February;
Hostesses will promote Duel during the
promotion and distribute flyers to inform the
customer about the Duel.
In February they will promote;
• Duel Spring White,
• Duel Mountain Fresh,
• Duel Soft,
Totally two teams and 24 promotion.
PROMOTIONAL MECHANISM

March - April;
During the promotional activities the hostesses
will promote Duel 2 in 1 & Meramica also
they will distribute flyers to inform the
customers about activities.
Totally two teams and 57 promotion.
PROMOTIONAL MECHANISM

May - June;
Promotion activities of Duel Lilak will take
place in all main Kosovo cities and the
hostesses will offer the consumers the
possibility to buy Duel Lilak and win different
gifts.
Totally two teams and 54 promotion.
PROMOTIONAL MECHANISM

July - August;
Promotion activities would be held for;
• Duel asortiman;

Hostesses will fill the questionnaire and

promote Duel asortiman.

Totally two teams and 54 promotion.

PROMOTIONAL MECHANISM

September - October;

Promo Prize Game during the September and

October.

Who will buy Duel have chance to win.

• INSTANT WINNING
PROMOTIONAL MECHANISM

November - December;

Hostesses will promote Duel in PoS during the

last weeks of November and two weeks of
December.

• Duel Asortiman

Totally two teams and 24 promotion.

QUESTIONNAIRE

The promotional team will collect valuable

information and data from potential
consumers for Duel database building.

• Serial No.
• Name
• Surname
• Date of Birth
• Telephone
• Address
• Which are the types of DUEL?
THANK YOU FOR YOUR ATTENTION!!!!!!