SUBMITTED BY KAUSHAL V.

HIRPARA MBA 3rd SEM

GUIDED BY MR.ASHISH KANJARIA Assistant professor

ACADEMIC YEAR

2010-2012
SUBMITTED TO K.N.V. INSTITUTE OF BUSINESS MANAGEMENT RAJKOT AFFILIATED TO GUJARAT TECHNOLOGICAL UNIVERSITY AHMEDABAD

 In 1976 Bhikhubhai, chandubhai, and kanubhai virani supplying wafers

and namkeen of local brands to the patrons of Astron cinema, Rajkot. Due to short supply of the product they decided to make their own product line.
In 1982 company establish semi-automatic plan near vad-vajdi, kalwad

road, Rajkot .
Capacity of production at beginning 200kg per hour and current capacity is

1000-1200kg per hour.

Plant cover 85000sq.m. area in the outskirts of the Rajkot city.

vision of the company is that they make at least one product for every occasion is a clear cut vision of Balaji Group. This vision meets the buying capacity of an average Indian and it also reflects the motto to the provide best Quality product line.
The

PRODUCT LIST
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

POTATO SALTED WAFERS MASALA POTATO WAFERS TOMATO MASTI CHAT CHASKA CREM ONION MASALA DHOOM BANANA MARI WAFERS BANANA MASALA WAFERS FARALI CHEVDO RAJVADI CHEVDO RATLAMI SEV SING BHUJIYA SING BHUJIYA NIMBU MUNG DAL CHANA DAL

16. MASALA SING 17. THIKA MITHA MIX 18. KHATTA MITHA MIX 19. GATHIYA 20. CHATAKA PATAKA CHINSE 21. MASALA MASTI 22. TANGI TOMATO 23. WHEELOS 24. MASALA KHAKHARA 25. METHI KHAKHARA 26. PLAIN KHAKHARA 27. JEERA KHAKHARA 28. ALU SEV 29. VATANA

Kurkure Lays Lehar Uncle chips Atop Oreva Shriji Suraj Krutika Jalaram

PRODUCTION DEPARTMENT MARKETING DEPARTMEN HUMANRESOURCE DEPARTMENT

Production planning & control

Production capacity

Packing department

Channel of distribution

Manufacture>Distributor>Dealer>Retailer>consumer
Marketing mix

Product Price Place Promotion

Recruitment and selection

Human resource information system

Wage and salary administration

Training and development

Employee benefits and services

S Strength W- Weakness O- Opportunity T- Threats

To find out consumer and shopkeeper awareness and sales promotion of balajis khakhara and product development and to know about share of balajis khakhra.

To extend knowledge To know market share of product To know consumer and storekeeper aware or about balajis khakhra.

Conclusion is derived by oneself (Decision Maker) Sample size is only 60 stores and 100 consumer, which may

not represent the overall population.

Time limit Result derived for Rajkot city only.

Awareness of product consumer as well as storekeeper Brand preference of Balaji Wafers Pvt Ltd Consumer Buying behavior Product development To launch more healthy product

REVIEW OF LITERATURE
A title Business Research Methodology written by J.K. Sachdeva, published by Himalaya publishing house in the year 2008, 1st edition. A title Business Research methods written by ALAN BRYMAN AND EMMA BELL. Published by Oxford University in the year 2003 1st edition. A title Research methodology, methods and techniques, written by C. R Kothari published by new age international publisher in the year 2007 2nd edition. A title Marketing Management written by ARUN KUMAR and N.MEENAKSHI published by vikash publishing house private limited in the year 2010 5th edition.

Sample size of consumer:- 100 [Racecos ground]

Sample size of storekeeper:- 60 [15 Different area of Rajkot city]

Primary Data Survey of 2010-11 Observation

Secondary Data
Previous survey of 2009-10 Websites

ANALYSIS AND INTERPRETATION

Orders
180 160 140 120 100 80 60 40 20 0

169 100

Orders

2009-2010 100

2010-2011 169

Awareness

2010-2011

30

aware
Not aware 70

market share

10% 20% 40%

shreeji
suraj balaji other

30%

 65% consumer aware and 35% not aware of balajis khakhra. 70% storekeeper aware and remaining are not aware about balajis

khakhra.
69% sales increase in the 2010 compare to 2009. Market share of the Balajis khakhra is 20%, 30% share is suraj

khakhra and share of sheerji is 40% and remaining part is other

Company should provide better service to the storekeeper for more

sales
Balaji wafers should produce health related food products because of

future demand and people becoming more health conscious.

Company should gives replacement guarantee for sales increase. Market share of the product is not good so gives more advertisement.

Conclusion of the research is that awareness of product , sales and market share of the product compare to previous year. But compare to competitors market share is not good.

BOOKS Ashwathappa, Personnel Management, 3rd edition. Philip Kotler, Marketing Management, 11th edition, Pearson

education Asia Publication. Walker, Boyed, Mullins, Larrenche, Marketing Strategy, 4th edition, Tata McGraw hill publications. Thompson and Stickland, Strategic Management 13th edition, Tata McGraw-Hill publications.
DOCUMENTS, RECORDS & STATEMENT OF BALAJI WAFER www.balajiwafers.com www.indianfoodindustry.net www.solidindian.com

THANK YOU