Presentation on supply chain management

Saikat Maity, Roll no- 21 Kuntal Das, Roll no- 13

Jayanta Das, Roll no- 11

Koyeli Kundu, Roll no- 132

Retail Industry
(Future group)

BIGBAZAAR

Introduction

Present retail industry size

-Indian market- US $450 billion.

Top Players in retail industryReliance retail.

Future groups.
K. Raheja corp groups. Mark & spencer Lifestyle International.

Present retail industry scenario:

Bringing out efficiency Capturing the maximum share of entire consumption spend

Increasing consumption

SCM of retail industry:

Factory

C & F agent Distributors

Whole seller

Large Retailers

Modern trade retailers

Small retailers

The Big Bazaar story

Choice of more than 170000 products.

Discount range of 6% to 60%.

Emerged as Indias largest Hypermarket. The first Big Bazaar store was set up in Kolkata. Big Bazaar runs SAP which is one of the leading ERP solution provider. A chain of hypermarket with 210 stores across 80 cities and towns in India.

Contd.

Big bazaar is not just another hypermarket but it provides the best products at the best price Reflects the look and feel of Indian bazaars at their modern outlets All over India, Big Bazaar attracts thousands of customers on any regular day The large and growing young working population is a preferred customer segment Big Bazaar specifically targets working women and home makers who are the primary decision makers

Services

Big Bazaar customer expect a low price Word of mouth is more effective than advertise

Gap between the consumer expectations has been efficiently managed.

Tie ups

Koryo-electronics Maharaja whiteline-electronics Morphy Richards-electronics Sach-toothpaste Sarbar e azam Radical-rice Madhur-sugar Golden harvest-staple

Organization structure: Big Bazaar zone

President

Vise President

Marketing

HR

Category Manager

Finance Manager

Operation Head

Marketing Head

HR Head

Category Manager Head

Finance Head

Store Manager

Organization structure: Big Bazaar Store

Store Manager

Asst. Store Manager

Dept. Manager

HR

Visual Merchant

Administration

Cashing

Info Tech

Market

Asst. Dept. Manager

Asst. HR

Asst. VM

Maintenance

Cashier

Security

Team Leader

House Keeping

Team Members

Product Mix
Apparels DENIMS & T-Shirt Fabrics & Cut piece Formal wear Casual wear Party wear Ethnic wear Accessories Under garments Sarees etc. Food Firm Product Chill station Soft drinks Packaged juice Milk items Frozen food Ice cream etc. Home & Personal Care Shampoos Detergents Soaps Liquid wash Cream Deodrants Home cleaner Utensils Sundries etc.

Staples Vegetables Ready to eat Imported Imported fruits bazaar Dairy Tea & Products Coffee etc. etc.

Contd.
Electronics Fashion & Jewelry Child Care Kids wear Toys Kids care etc. Other services Bakery Loot mart Future Money Loyalty membership card Exchange offers etc. TV sets Foot wear Washing Beauty Care Machine etc. Refrigerators Micro ovens Small Appliances Laptops Computer accessories etc.

Supply Chain- Big Bazaar

Suppliers

Inspection

Warehouse

Shelves

Quality check

Supply Chain Process of Big Bazaar

Supplier

Manufacturer

Distributor

Retailer

SWOT analysis
Strengths State-of-the-art infrastructure Variety of formats supporting each other. Better understanding of Indian suppliers. Opportunities Organized retail growing at >20% CAGR. Growing preference to organized shopping. Exponentially growing Indian middle class. Weaknesses SCM in real sense yet to evolve Push mechanism in ordering Least focus on quality.

Threats Competitors like Wal-Mart and Carrefore. Government policies. Unorganized retail.

Conclusion
1.

The Big Bazaar distribution centers act as warehouses alone, unlike Wal-Mart where these centers act as developers of suppliers.

2.

There is no pull mechanism in order-generation and it depends largely on the decisions by individual category managers on weekly basis whereas in WalMart, it is a daily pull mechanism based on store consumption.