presentation on

Presented by:
SHANJAHAN KHAN

Content
Company profile / background

Name of the CEO & Marketing head

Mission statement All brands

Major competitors
Marketing strategy

CEO and & marketing head of Gillette company

CEO : James m. kilts Marketing director : Jon kmen

Company profile
Gillette India Ltd is one of the well known FMCG company in india. The companys Principle activity is to manufacture and market consumer products. The company has worlds leading brands, namely Gillette mach 3 turbo, oral-b and Duracell In their portfolio. Their manufacture

facilities are located at bhiwadi in Rajasthan and baddi in himachal Pradesh. The company operates three Segments namely personal grooming, Oral Care, and potable power, personal Grooming segment includes blades razors and tolletries.

Oral care segment includes toothbrushes and oral care products. Portable power. Oral care segment includes batteries, torche and lamps.

Mission Statement
The Gillette company is a globally focused consumer

product company that seeks competitive advantage in the quality, value added personal care and personal use products. We compete in four large world wide businesses products. Stationery products and small electrical appliances.

Products categorise
Male growing products : blades and razors, electric

shaving preparation, and deodorants. Female growing products : wet shaving products, hair removal and hair care appliances and deodorants. Certain areas of the oral care market tooth brushes. Alkaline and specially batteries and cells

Major brands
1. Wind speed 3

2. Braun electric shavers

3. Braun electric kettle, 4.Duracell battery

Slow moving brands

1. Gillette series after shave gel sensitive skin

2. Gillette 3x anti per spirant deodorant clear gel

cool wave - 4 oz 3. Gillette 3x anti per spirant deodorant clear gel cool wave - 3 oz Gillette 3x anti per spirant deodorant power beads clear gel power rush 3 oz

Niche brands
1. Gillette sensor excel

2. Gillette clinic fresh

3. Gillette series after shave gel

Three Core Businesses

Gillette is the undisputed global leader in: Grooming
Portable Power Oral Care

Grooming Products
World leader in male

and female grooming products

Blades, razors Wet, dry 700 million consumers use Gillette razor blades

Shaving preparations

and after-shaves

Portable Power
Duracell-most popular

brand of alkaline batteries in the world Offers strategic powerconsulting services to leading electronic device manufacturers

Oral Care
Companys fastest

growing business
Oral-B brand holds

#1 position globally in manual and power toothbrushes

Major competitors

THANK YOU