COMPETATIVE ANALYSIS OF COKE

BY- DHIRENDRA SINGH

INTRODUTION
The coca cola company is an American multinational

beverage corporation and manufacturer , retailer and marketer of non-alohilic beverage concentrates and syrups. The compeny is best known for its flagship product coca-cola , invented in 1886 by pharmacist Johan stith pemberton in columbus , georgia . The coca cola formula and brand was bought in 1886 by Asa candler who incorporated. The coca cola beverage , coca cola company in 1882.

Soft Beverage company

Soft beverage company are the companies that produce market pakake sell and deliver non alcoholic beverage , including carbonated soft drinks (CSDs) to customer worlwide. In India lots of soft beverage companies are there. But most of three competitor companies are Coca cola Pepsi Parle agro Cadbury schweppes

TECHNIQUE
In this research cluster sampling is being used. it is

the type of probability sampling which states that the universe is divided into some recognizable sub-groups which are called clusters.
To find out the opinion poll in the city of allahbad, w

divide in different outlets

HVO of coke there is good selling of coke.

Channel Cluster : Grocery ( Rural )

Cooler Class : Z-COLT-J display of products SMALL
200ml CSD RGB Availability : Cola+2 Mobile Availability: Cola+1 ; Mobile = CSD Mobile + Juice Mobile Juice RGB Availability Fridge Pack : Any Brand ( Warm/ Chilled) 1 facing for Brand Coke
*COLT- J is the new Brand order . the sequence being Coke - Fanta- Sprite Limca Thums Up Maaza ( International Brands followed by Acquired Local Brands )

analysis

Coke cover 51% market

Pepsi cover 49% market

Primary Data: Questionnaire method Interview Method Observation Method Secondary Data: magzines Internet

 Here the sample size is 100. It means that minimum

100 respondents are to be selected from the sample for collecting information about their opinion with regard to coke . And under different situation , which among them , they believes the best for investment. Respondents mainly includes businessmen, professional they respond they like coke their taste and preferences very much then comparision to pepsi

 Company should have to give more emphasis on the

promotion area.
It should also have to increase the proper supply at

regular basis.
Company should try to capture the rural area. Investment procedure should be make easier.

Thank You