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Objectives
At the end of the module, the student should be able to: Describe the relationship between GPRS and GSM. Describe the difference between packet switching and circuit switching and the meaning of these to data services. Describe some benefits of GPRS to end-users. to operators. List some business reasons for GPRS. List some possible GPRS applications that would generate revenue.
Background
Current trends in mobile markets: Mobile traffic is growing faster than fixed traffic More than 3000 million GSM mobile phones Data traffic is growing faster than voice traffic
More than 1000 million Internet users worldwide growing Many fixed network operators carry more data traffic than voice
Mobile traffic growth + Data traffic growth = GPRS growth! In many countries, majority of people have a mobile phone. Mobile operators have to stay competitive Setting competitive tariffs
Offering value-added services
and tomorrow
broadband connections (last mile) mobile commerce Web enabled mobile phones Web based radio and TV etc.
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Circuit switched
Packet switched
Circuit switched
Telephone networks
Packet switched
Data networks
Network server
Network server
Modem
Telco is offering a bearer (= bit tunnel) to the requested Packet Data Network
Network server
PLMN
(G)MSC Remote Access Server
Telcos are offering a bearer (= bit tunnel) to the requested Packet Data Network
Users point of view 9.6 kbps transmission rate ceiling Max. 160 characters for SMS Circuit switched services expensive for bursty applications Radio interface problems may lead to data losses Data integrity may not be given via the Internet Call establishment duration
What is GPRS?
Technology which permits mobile data communication using packet switching techniques. GSM allows circuit switched (CS) data transfer
Data transfer on a dedicated channel (connection oriented) Connection setup procedure needed as in modem Subscriber charged according to time of connection TS is held for duration of connection - waste of resources
Connectionless packet switched (PS) data service Standardised by ETSI Radio resources shared between CS and PS data New terminals are required
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3:00 6:00 9:00 12:00 15:00 18:00 21:00 0:00
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1:15 PM
1:30 PM
1:45 PM
Messaging
Versatility of Content and User Benefits Mobile Multimedia Multimedia Message Service Picture Messaging
SMS
Text
SUN
Backbone Network
GPRS Network
Business users Corporate intranet access Industrial applications Mobile ISP for small enterprises
Private users
Personal messaging: E-mail, pictures, voice
All-in-one communicator
Browsing
WAP terminals for using WAP-enabled
Laptop
Small group of advanced users, with a laptop for personal use Normal customer requirements on ISP: e-mail, web, news, chat Mobile operator's ISP infrastructure provides standard Internet services
Operator Type 1
Mobile Access Operator
Internet
Operator acts as transparent bit-pipe Limited differentiation possibilities: price, bit rate, availability, etc.
WWW
ISP or content provider
The ISPs control the end-customers through actual services and content access
Small risks for the operator: low cost, small revenue opportunity
Operator Type 2
Full-Service Operator
Corporations
Internet
Content providers
Operator adds value by offering services with value to the end-user Opportunity to differentiate: customer loyalty new customers and revenue streams brand recognition Higher risk, new competencies required