Project on study of consumer behaviour about FMCG product of hul

BY:- SAIF 00111415109

INTRODUCTION

Personal care products are the backbone, of FMGC industry. Generally personal care products are those products which a consumer uses for his, personal purpose it includes different types of cosmetic and skin care products like talc, cold cream. Fairness cream, toothpaste, toothbrush. Perfume, deodorant, hair oil, shampoo soap etc. these are core FMCG products. any person need for these products every day.

LITERATURE REVIEW

India -is a big Country with 28 states, over one billion people and 120 dialects/languages. From the market perspective, people of India Comprise different segments of consumers, based on class, status, and Income. Products Convey different meanings to different people, consumers form differing attachments to them. Unique consumer-product relationships develop specific to the individual and the situation, but the nature or the product is also highly relevant. The meaning of products may ultimately depend more on the nature of consumers rather than the natured products (Martin, 1998; Rochberg- Halton, 1981).

SCOPE OF THE STUDY

1. Increase In demand of beauty products. 2. Large Rural Urban Penetration. 3. Opportunity in semi-urban market. 4. Untapped rural Market.

OBJECTIVE OF THE STUDY

The need or bojective of the study is to know how much consumer gives preference to the brand of consumer goods. To know how far the company is able to satisfy customer in terms of quality & cost factor. To judge whether there is any lag in the policy and could take immediate action to rectify. To discover that people are aware about the product & its attributes

LIMITATIONS

method of data collection was through questionnaire therefore bias becomes a major limitation due to the time constrained very few customers was covered. the sample was restricted to175 customers , which may restrict the scope and completion of study. mindset of people may vary depending upon their age, gender, income etc. getting appointment from the concern persons was very difficult. people mind set about the survey was the obstacle in acquiring complete information 7 positive interaction

MISSION & PRINCIPLES OF COMPANY

1. Always working with integrity. 2. Positive impact. 3. Continuous commitment. 4. Setting out our aspirations. 5. Working with others.

RESEARCH METHODOLOGY

SAMPLE SIZE: - 175 respondent SAMPLE REGION: - delhi & ncr SAMPLING PROCEDURE: -Random Sampling DATA COLLECTION METHOD:- primary & secondary data.

HULS BRAND FOOD BRAND

1.
2. 3.

Red label Brooke bond taaza Taj mahal

Kwality walls

4.

HOME CARE BRANDS

1.

Surf excel Vim Active wheel

2.

3.

4.

Rin

PERSONAL CARE BRANDS

1

Fair & lovely Lakme Lifebuoy

3.

4.

Pears

AWARDS AND RECOGNITION

2010:- World HRD Congress 2010 Padma Bhushan 2009:- Hewitt Associates CNBC AWAAZ Consumer Awards EMPI-Indian Express Indian innovation awards. Dun & Bradstreet-Rolla Corporate Award

2008:- CNBC Asia Business Leader of the year. Reader's Digest Trusted Brand 2008 awards. CNSC AWAAZ Consumer Awards.

QUESSIONNAIRE

from where you shop for FMCG products? Supermarket Traditional stoes Malls e-shop .. .. ..

a. what is ypur frequency of shopping? A week .. 15-20 days A month Rearly

c. -what is your prefrance of different brands(country vise) ? National brands .. International brands Local brands .

d. what is the basis of your purchasing? Good quality .. Price .. Easy availability Country

e. how much you spend on cosmentics? Upto 10% 10%-20% .. 20%-30% .. 30%-50% .

THANK YOU