Technopolis

Business Plan for FY2012-13

Where we are (2011-12)

Where do we want to be (2012-13)

How do we get there

Where we are (2011-12)

Sneak preview

August - Technopolis team set up

September - Designer and Developers joined, executed the first project for SSK. October - Continued with the designing and development of 4 sites for SSK Group. Developer resigns . November - Designed and Developed the websites for Saarrathi group and Stellar spaces. December- Developer joins us. Developed the Park Blog, completed the pending sites of SSK group. January Facebook page for Hastakala and Shreyas Shelters website February SSK Retails website

March BD personnel joins us

Where we are (2011-12)

Revenue
FOR FY (2011-12) Monthly average 1,106,250 138,281 22,495 3,214

Actual Revenue (Rs.) Actual Revenue ($)

Where we are (2011-12)

Client wise revenue split

Where we are (2011-12)

Where do we want to be (2012-13)

How do we get there

Where do we want to be (2012-13)

Revenue
Expected FOR FY (2012- Monthly Projected 2012-13 (As per actuals)* Monthly average 13) average 10,000,000 833,333 4,000,000 333,333 203,340 16,945 81,336 6,778

Projected Revenue (Rs.) Projected Revenue ($)

This is calculated based on the revenue generated for past 8 months. It would be a growth of142% over 2011-12 monthly average

Where do we want to be (2012-13)

Year on year summary
Summary % increase over Projected 2012-13 previous (As per actuals)* year 4,000,000 333,333 8 262% 141% 264%

Actuals 2011-12 (from Aug'11) Revenue Yearly (Rs.) Monthly (Rs.) No. of employees 1,106,250 138,281 5

Expected 2012-13 10,000,000 833,333 16

% increase over previous year 804% 503% 220%

This is calculated based on the revenue generated for past 8 months. It would be a growth of142% over 2011-12 monthly average

To achieve a turnover of 1 cr, we need a revenue growth of 804%. Based on 2011-12 actuals, a 141% revenue growth to achieve a turnover of 40 Lakh is a realistic estimate.

Where we are (2011-12)

Where do we want to be (2012-13)

How do we get there

How do we get there?

Pricing Get retainership clients 3D International clients

While sending quotes ensure that we dont underbill (charge). Basic CMS sites (without features) should be charged not less that Rs. 100,000 Get more social media and website maintenance clients that would ensure a monthly revenue We should start executing 3D work (Outsource or inhouse) We can start looking at international clients for website development and social media

How do we get there?

Sectors to Tap
Sector Real Estate Education Industrial Automobiles Corporates Retail Finance / Banks Services we can offer Websites, walk throughs, exhibition designs and Social media Websites, Social media Presentations, websites, Social Media Websites, Dealer websites, Website maintenance, Social media, Presentations, websites, Social Media Social media, Websites Social media, Websites

How do we get there?

Team structure
BUSINESS HEAD BUSINESS DEVELOPMENT (Priya) OPERATIONS HEAD (Anup)

CONTENT WRITER*

Programmers (Sambhaji and new ones) Designer (Sarang)

* As of now I have assumed all Content work can be managed by Offline team or by Hyderabad team, we shall recruit once we see work flowing in.

How do we get there? Plan of action and some milestones (IN RED)
Mar-12 BD person joins Technopolis
I will take her through what we do and also explain Social media. She would take around a 3-4 days to understand the business. Shall share the client list with her. She shall also Search & Identify clients (other than the list) Call & get in touch with key persons to understand exact needs

Apr-12 and May 12 June-12

We shall start pitching for 3D projects

We shall outsource to start with and then based on the response we can think of adding resources inhouse sometime in August

Oct-12

Will study how we can enter International market

How do we get there?

What would we need to achieve?
Infrastructure

1. Faster Internet speed

2. At least 1 Phone line in Technopolis and phone with a speaker 3. 1 Data card for the team 4. High configuration PC for 3D 5. Mobile phone for BD Team 1. We would need to add people 2. Priya to be dedicated to Online BD, she will obviously not shun away Offline work, but when she gets Offline work. Client servicing to be managed by Offline team.

Risks
If the BD team not able to get Business. Operations not able to deliver.

Mitigate the Risks

BD dedicated to Technopolis

Better Infrastructure
Recruit as per requirement and Outsource

Monthwise revenue and cost data in the excel sheet

Thank You