S stands for

Service

with a smile Satisfaction Sustainability

The Latest Eco-Friendly Fashion Apparel Brand

Global S

is an

eco-friendly apparel brand.

Our mission is to
offer the latest fashion with the lowest negative impact to our beautiful Earth. You can see our efforts to make the world a better place.

It is the change we need, and it is the change youll want!

Core Values As a green clothing line, we are very serious about our role as stewards of the environment We not only provide environmentally friendly clothing to consumers, but we are also doing everything we can as a corporation to reduce our footprint. It's our belief that any company serious about reducing its environmental impact, must measure their carbon footprint in all parts of their organization.

Strategic Direction

Our company primarily focuses on a Strategic Direction with 3 main points:

Reduce the impact (footprint) Concentrate our resources on sustainable practices Achieve market leadership through innovation

Strategic Infrastructure

Core Competencies
Eco-friendly fabrics Eco-friendly manufacturing Low maintenance fabrics

Strategic Marketing Plan

Differentiation and low-cost strategy The new functional capabilities of our products include requiring less maintenance and lasting longer Clothing looks just as good and fits just as well Meets the needs for our target market to be eco-friendly

Objective
Increase brand recognition by 2010 Increase local market share Increase customer loyalty

Situation Analysis

SWOT S-strength (Eco-friendly) W-Weakness (Unknown brand) O-Opportunity (Capturing the new market) T-threat (Future competition, current and future market)

Target Market
MSU Students and MSU faculties Spartan Fans

Our Product

Eco-Friendly Fabrics We Use:

Bamboo clothing get your green on! Soy good for you inside and out Hemp fashion no longer an oxymoron Organic cotton even better than the other cotton Alpaca clothing softer, lighter and warmer than wool Merino wool clothing warmth without the itch! Tencel clothing from nature to your closet Silk clothing an ancient eco-friendly fabric still in style

Positioning

To make a high quality product that is affordable and long-lasting

Place
Spartan Bookstore Student Bookstore (SBS)

Promotion
Advertising: Ads in the state news, local TV stations, posters on campus, free sample for athletic events. Public Relations: 5% of sales goes toward to eco-friendly research Sales Promotion: coupons, special events

Pricing

Pricing is comparable to North Forth Colombia etc

Anil Wastani Angelica Leigh Dana Casault Joshua Andrew Chengjie Gu