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Denmark - In 2005,
86% of design consultancies were one-person firm. 0.5% had more than 20 employees.
Movement of non creating works to low labour cost countries. Increasing Govt spending in Design firms. Designer can add value and create new market.
Relies on users.
Dependent on interaction with users to study how they use products and services. Familiar types of designs.
Easy to implement.
User Driven
Design Driven
Milan
Known for design competencies in domestic and personal-use goods.
Denmark
Focused on furniture design. 450 manufacturers. Fifth largest export sector Exports 85% of the furniture it produces.
London: Famous as world centre of design, culture and creative industries. Specializes in creative, design and technology service of all kinds.
Design problems are now too complex and technical for individual designers.
Curricula has been transformed by the schools to meet the corporate needs.
dSchool
Due to increasing complexity in design projects, the range of activities have narrowed down.
Designers specialize in the area of competence and intensify their work. In Design organization - Individual differences in ability and influence are consequential in design. E.g. Steve Jobs of Apple.
They compete on differentiation, relevance and value to the customer rather than on price alone.
Presented By: Siva Priya S Megha Tomar Sonia Malhotra Kaveri Seth Manu Kanchan Megha Dhingra