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In early nineties three friends who studied together decided to start the textile trading business and succeeded

they continued for some years and in 1994 they met three business

man who were experienced in technical and


production field so both groups decided to sum up their experience and become a strength in textile market and started company named Anokhi dyeing and printing mills Private limited and were successful.

SWOT ANALYSIS

Strength Good will Financial backup Design master

weakness Lack of storage capacity Slow printing machines

opportunities Expansion Dress material and garments Digital printing

Threats
Labor competition

HUMAN RESOURCE Department

Activity Of Human Resource Department


Organization planning. Human Resource Planning. Job Description. Job Specification. Acquisition of human resource. Motivational activities. Training and Development.

Compensation and Benefits.


Health and safety provision.

Organizational structure

Board of directors

Design Master

Mill Supervisor

Inventory manager

Accounts Manager

Designers

color separation department

Union leader

Laborers

There are two types of welfare activities undertaken by the firm:

Within the factory premises:


Canteen Facilities at subsidized rates, Wash room, First aid, Guest rooms, Cradle house, Safety against hazards.

Outside the factory premises:


Transport benefits, Playground, Health policies to employees, Provident fund, Pension.

Finance Department WORKING CAPITAL MANAGEMENT


Particulars Current assets Inventories Sundry Debtors Cash & Bank Balance 4612697 13578011 2412553 5532896 12198336 479825 4848511 16159978 256787 2011 2010 2009

Loan & Advances


Total of A (Gross W.C.) Current liabilities Provisions

16872449
37475710 9208054 3521657

10684410
28895467 6529874 4023506

11666265
32931541 8779370 5027388

Total of B
NET WC (A-b)

12729711
24745999

10553380
18342087

13806758
19124783

Table of Ratios for three years


Ratio Analysis Net Working Capital Gross Profit Ratio 2009 19124783 42.56% 2010 18342087 48.52% 2011 24745999 35.62%

Net Profit Ratio


Operating Ratio Expense Ratio Stock Turnover Ratio Acid Test Ratio Proprietary Ratio

1.36%
94.61% 7.79% 12.41 times 0.18:1 0.17:1 0.16:1 0.46:1

1.29%
95.60% 10.05% 6.20 times 0.02:1 0.16:1 0.027:1 0.07:1 0.49:1

2.52%
93.53% 8.44% 8.78 times 0.11:1 0.22:1 0 0.05:1 0.63:1

Debt-Equity Ratio 0.13:1 Capital Gearing Ratio Long Term To Fixed Asset

Ratio Analysis Current ratio

2009

2010

2011

2.39:1 2.03:1
22.84% 1.27

2.74:1 2.21:1
15% 5.84

2.94:1 2.58:1
28.99% 10.68

Liquid ratio
Return on Capital Employed Return on Shareholders Fund

Debtors Ratio
Debtors turnover Creditors Turnover Total Asset Turnover

57days
6.40 6.19 1.92times

52.80 days
6.89 65 days 5.62 1.66 times

49.07days
7.45 77 days 4.74 1.70times

Creditors Velocity 59 days

Structure of marketing department

Pricing Policy of the factory


Price, is what the customer is required to pay for the goods and services. The pricing at ANOKHI DYING AND PRINTING MILL PRIVATE LIMITED is very simple, and while calculating for price they never compromise with quality.

Promotion mixes used by the factory are:


Direct selling. Personal selling

There are mainly two types of channel of distribution:


DIRECT
INDIRECT

Direct:In the direct or short channel, the company sells the products to consumers
directly to retailers and wholesalers. There are no intermediaries.

Manufacturing Process

Factors affected in selection of material handling equipment

Production Related Factors


Type of material to be handled The layout of plant and building facility

Equipments factors are


Load capacity Speed Space Environment Cost Maintenance

Trolley

Production Scheduling
At Anokhi dyeing and printing mills pvt. Ltd. First Come first Serve technique is being followed. The customers whose orders are received first their job is being taken

on hand first. But if there is any emergency case and customer are willing to pay
more then they look after their order

Techniques Used for Quality Control


Here in Anokhi dyeing and printing mills pvt. Ltd. Quality Circle Method is used. In Anokhi dyeing and printing mills pvt. Ltd. Employees of different department

meet and discuss on quality related issues. In addition here the masters (designer)
control the quality