PADMASHREE DR. D.Y. PATIL UNIVERSITY DEPT.

OF BUSINESS MANAGEMENT

KAMLESH PANDEY

011161

GANESH KASHID
AJAY NANDKUMR CHANDAN KUMAR ABHISHEK SHRIVASTAV

011157
011158 011148 011061

RETAILING
According to Kotler: Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use
It is responsible for matching individual demands of the consumer with supplies of all the manufacturers.

Retail Management
The various processes which help the customers to procure the desired merchandise from the retail stores for their end use refer to retail management. Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs.

STORES MANAGEMENT

INTRODUCTION
THE TERM STORES, STOREHOUSE, WAREHOUSE ETC REFER TO THE PHYSICAL PLACE BE IT A BUILDING OR A ROOM ETC. WHERE MATERIALS OF ALL VARIETY ARE KEPT. THE FUNCTION OF STORES IS TO RECEIVE, STORE AND ISSUE MATERIALS. STORES ARE NORMALLY DIVIDED INTO VARIOUS SECTIONS SUCH AS RECEIVING SECTION TOOL STORES GENERAL STORES RAW MATERIALS STORES FINISHED PARTS STORES ETC. STORES PLAYS A VITAL ROLE IN THE OPERATIONS OF A COMPANY STORES NETWORKS ARE INCREDIBLY COMPLEX AND THEREIN LIES THE OPPORTUNITY OF IMPROVEMENT.

Store Management

Customer Service

Layout, Design and Visual Merchandising

Managing the Store

Importance of Store Management

1. Opportunity to Build Strategic Advantage Difficult to Have Unique, Compelling Merchandise Customer Loyalty Often Based on Customer Service 2. Difficulty of Store Managers Job Managing Diverse Set of Unskilled People Increasing Empowerment and Responsibility Merchandise and Presentation to Local Community to Tailor

Major type of retail stores

There is no universally accepted method of classifying retailer. Various schemes have been proposed to categories retailers based on Number of outlets Margin vs. turnover Location Size.

1. General merchandise retailer

1.Super market

2. Department store

3. Discount store

2.Specialty Stores

3.Shopping Malls

Introduction to Pantaloons
Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay),

The company operates over 12 million square feet of retail space,

has over 1000 stores across

73 cities in India and

employs over 30,000 people.

History of pantaloons

Originally incorporated as Manz Wear Private Limited on October 12, 1987. The Companys name was changed to Manz Wear Limited on September 20,1991 Pantaloon Fashions (India) Limited on September 25, 1992 and to Pantaloon Retail (India) Limited on July 7 1999

PANTALOON RETAIL SEGMENTS

BRANDS AT PANTALOON

Major Achievement
National Retail Federation Awards 2007 Indian Retail Forum Awards 2008 Coca-Cola Golden Spoon Awards 2009 Retail Asia Pacific 500 Top Awards 2008

Store layout Of Pantaloon

Ground Level First level

Second Level

Ladies Formal Ladies Denim Cosmetics and Fragrances Fine Jwellery Blue Sky (Sunglasses and Watches)

Spring (Designer wear for men and women)Ladies Formal Kids Wear Infant Necessities Footwear
Ladies wash room )

Mens Occasions Wear Mens Formal

Mens Casuals
Active Wear , Sporting Goods Mens Washroom

Fashion Accessories Customer Service Desk Drinking water

Drinking Water
Customer Service Desk

layout Of Pantaloon Store

Promotion Strategy

What is supermarket?

A supermarket, a large form of the traditional grocery store, is a selfservice shop offering a wide variety of food and household products, organized into aisles. It is larger in size and has a wider selection than a traditional grocery store, but is smaller and more limited in the range of merchandise than a hypermarket or big-box shop. The supermarket typically comprises meat, fresh produce, dairy, and baked goods aisles, along with shelf space reserved for canned and packaged goods as well as for various non-food items such as household cleaners, pharmacy products and pet supplies. Most supermarkets also sell a variety of other household products that are consumed regularly, such as alcohol (where permitted), medicine, and clothes, and some stores sell a much wider range of non-food products.

Designing Supermarket
1. Store Layout

2. Store Design

Factors influencing layout

1) 2) 3) 4) 5) 6) 7) 8) Stores size and shape Irremovable facilities Product types and categories Business pattern Customer behavior Features and number of the required installed equipments Retails satisfaction

Display Pattern
1. Feature areas End caps Freestanding fixtures Point-of-sale 2. Bulk-of-stock area 3. . Walls

Space planning
1. Product categories

2. Amount of products on shelf

3. Space allocation on shelf

4. Space utilization

INTRODUCTION TO BIG BAZAAR

A chain of shopping malls in India currently with 101 outlets owned by Kishore Biyanis Future Group. Reflects the look and feel of Indian bazaars at their modern outlets. All over India, Big Bazaar attracts a few thousand customers on any regular day. 1,70,000 products under one roof.

Business Objective
To increase footfalls and enhance sales by: Attracting customers by giving them various offers. Inculcating in their minds the value for money through these offers.

Increasing the average consumption of existing customers.

Things you would like to know

The biggest customer for Big Bazaar till date is a farmer in Sangli whose bill amount was Rs. 1,37,367

The inspiration to set up big bazaar came not from any foreign super market, but from a relatively small family run shop in Chennai, called Saravana Stores.
The first big bazaar store was set up in Kolkata and second and third were at Koramangala, Bangalore and Abids, Hyderabad

If you thought big bazaar outlets are crowded, they are intentionally designed to look that way.
Soon you can expect sales people inside big bazaar outlets trying to sell you insurance, personal loan and other products and services Only apparels and clothing related items are sourced primarily from Pantaloons manufacturing units. Big bazaar runs SAP which is one of the leading ERP solution provider.

SEVICES OF BIG BAAZAR

RELIABILITY : RESPONSIVENESS: EMPATHY

PROMOTIONS AND ADVERTISING

Keep West-aSide. Make smart choice !

Shoppers! Stop. Make a smart choice !

Change Your Lifestyle. Make a smart choice !

CREATING OCCASIONS TO CONSUME

DETERGENT MELA

JUICE FESTIVAL

MAHA BACHAT FESTIVAL