A.I.

ALLANA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

NAME: SHAH SHAHID RAZA COMPANY:AMUL-THE TASTE OF INDIA TOPIC: HOW TO INCREASE THE SALE OF FRESH MILK PRODUCT

HISTORY
Amul is derived from the sanskrit wordamoolyameaningprecious. It is a dairy cooperative in India. It is located in Anand,Gujrat. It has spurred the WHITE REVOLUTION of India,which has made India the largest producer of milk and milk products in the world.

AMUL GROWTH AND EXPORT

Annual turn over of US$2500million(201112). It also create job oppurtunities for the village people so that they can manage their daily bread. Amul has entered overseas markets such as Mauritius,UAE,USA,Oman,Bangladesh,Australi a,China,Singapore,HongKong and a few South African countries.

PRODUCTS OF AMUL

Milk powders Milk Butter Ghee Cheese Masti Dahi Yoghurt Buttermilk chocolate

PRODUCTS OF AMUL

Ice cream Shrikhand Cream Paneer Flavoured milk Gulab jamuns

HOW TO INCREASE THE SALE OF FRESH MILK PRODUCT

HOW TO INCREASE THE SALE OF FRESH MILK PRODUCT

Product Details Product Name-AmulProlife Probiotic Lassee Description-Flavoured Probiotic Lassee (Drinking Yoghurt) Packing-200 ml Glass

Product Specifications Composition-Toned Milk, Sugar / Salt, Fruit Pulp Compound, Stabilizer ,Active Probiotic Culture. Nutritional- Information60 kcal/100 ml. Shelf Life-Best Before 10 days from Packaging. Storage condition-Keep Under Refrigeration below 8 C.

Product Specifications Composition-Toned Milk, Sugar / Salt, Fruit Pulp Compound, Stabilizer ,Active Probiotic Culture. Nutritional- Information60 kcal/100 ml. Shelf Life-Best Before 10 days from Packaging. Storage condition-Keep Under Refrigeration below 8 C.

It was less sweet

It was little bit diluted

It puffed when it reached the distributor point

It was packed in plastic glass It needs low temprature to be stored otherwise it becomes a waste Low margin

SUGESSTION / RECOMMENDATIONS
Try to make the lassee more thicker Appoint a freezer van till the disrtibutor point Make advertisements Make the product available in the rural areas also Make campaing to sell the product Make available in schools

AMUL MASTI DAHI

Description-Curd made from Pasteurised Toned Milk
Packing-Poly Pack - 200 gm, 400 gm, 1 kg * PP Cup - 200 gm, 400 gm, 100 gm * * In Selected markets only

AMUL MASTI DAHI

Product life- Poly Pack - 7 Days from the date of packaging PP Cup - 15 Days Storage condition-Under Refrigeration Product Features-In preparation of delicious dishes like Dahi Wada, Dahi BatataPuri, Dahi Rice, Dahi Idli, Dahi Raita, Kadhi and Muglai Food. Dahi is well known for its nutritive values.

AMUL MASTI DAHI Company survey The survey consists of which are the top 3 product of amul and it was:
Amul butter

Amul milk Amul masti dahi

AMUL MASTI DAHI Company QUERY WILL 2 KG PACK OF DAHI WILL BE SUCCESSFUL IN THE MARKET ?

PROBLEMS

There were no proper schemes given to the retailer

Expiry problem
Replacement problem

Competitors were giving high margin and good schemes

Other dairy available

THANK YOU