GOVERNMENT SCHEMES AND POLICIES FOR MARKETING BANANA

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 Banana Introduction Medicinal uses of banana Export status of Banana Schemes for fruit marketing Credit linked subsidy scheme TANHOPE scheme Direct marketing schemes

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Banana is the common name for herbaceous plants of the genus Musa and for the fruit they produce.

Bananas come in a variety of sizes and colors when ripe, including yellow, purple, and red.

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Anaemia:
High in iron, bananas can stimulate the production of hemoglobin in the blood

Blood Pressure:
This unique tropical fruit is extremely high in potassium yet low in salt, making it the perfect food for helping to beat blood pressure.

Brain Power.
Research has shown that the potassium-packed fruit can assist learning by making pupils more alert.

Hangovers:
The banana calms the stomach and, with the help of the honey, builds up depleted blood sugar levels, while the milk soothes and re-hydrates your system. Cont Previous End

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Heartburn:
Bananas have a natural antacid effect in the body so if you suffer from heart-burn, try eating a banana for soothing relief.

Morning Sickness:
Snacking on bananas between meals helps to keep blood sugar levels up and avoid morning sickness.

Mosquito bites:
Before reaching for the insect bite cream, try rubbing the affected area with the inside of a banana skin. Many people find it amazingly successful at reducing swelling and irritation.

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Depression:
Bananas contain tryptophan, a type of protein that the body converts into serotonin to make you relax.

Strokes:
Eating bananas as part of a regular diet can cut the risk of death by strokes by as much as 40%.

Constipation:
High in fibre, including bananas in the diet can help restore normal bowel action, helping to overcome the problem without resorting to laxatives.

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 Bananas are the fifth largest agricultural commodity in world trade after cereals, sugar, coffee and cocoa.

India, Ecuador, Brazil and China alone produce half of total bananas of the world.
Global cultivable area- 4544702 ha

Production 69280 thousand tonnes

Productivity - 15.20 t/ha

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The major banana producing states of India are Tamilnadu, Maharashtra, Karnataka, Gujarat, Andhra Pradesh, Assam and Madhya Pradesh and nearly 23% of total world output is produced in India Area 529700 ha Production 16225 thousand tonnes Productivity - 30.63 t/ha Maharashtra is the largest producer of banana in the country with 27% of total Indian production and it has the highest productivity, 420% higher than that of the world average and 225% higher than that of the countrys average.

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The major banana exporting countries are Ecuador, Colombia, Costa Rica and Philippines and the major importing countries are USA, Belgium, Germany and United Kingdom.

Around 14411 tonnes exported from India with value of more than 20 crores.

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It is the apex institution of the cooperative movement encompassing all types of cooperatives for agricultural commodities

It promotes and develops cooperatives in the country, assists people in their efforts to build up and expand the cooperative sector

It imparts cooperative education and organizes training programmes for the managers and executives of cooperatives

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APEDA
APEDA has a number of schemes for providing subsidy ranging from 25% to 50% subject to certain ceilings for development of various infrastructures and also conducting feasibility studies

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Established NRL for exports of table grapes for testing of pesticides residue through NRC Pune Up-graded laboratory for AGMARK, Lab, Delhi, for testing of pesticide residue for issuance of certificate of conformity for exports of fresh fruits Up-graded laboratory for AGMARK, Lab, Mumbai, for testing of pesticide residue for issuance of certificate of conformity for exports of fruits

Common multi product project (Pack House) for fruits at Ludhiana, Punjab by MARKFED, Punjab Common multi product project for fruits at Fatiabad, Kolkatta (Pack House) by WBSFPHDCL Setting up of integrated Pack House for fruits at Muhana, Rajasthan

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The Ministry of Agriculture is implementing another Central Sector scheme for "Development Strengthening of Agricultural Marketing Infrastructure, Grading and Standardization for fruits Under the scheme, investment subsidy is provided @ 25 per cent on the capital cost of the marketing infrastructure development project subject to a maximum of Rs 50 lakh for each project in all States and @ 33.3 per cent of capital cost subject to a maximum of Rs 60 lakh for each project in case of North Eastern States, hilly areas and to Scheduled Castes/Scheduled Tribes entrepreneurs. The scheme is reform linked, to be implemented in those States/Union Territories wherein the law dealing with agriculture markets allows setting up of competitive agricultural markets in private and cooperative sectors, direct marketing and contract farming. 158 training and awareness programmes have been conducted in the notified States/UTs. A total number of 259 new project proposals have been provided advance subsidy of Rs 516.30 lakh by NABARD in the States of Madhya Pradesh, Tamilnadu, Punjab, Andhra Pradesh and Kerala. Previous End

 Grading/packing/washing/waxing/sorting/drying centresv Pre-cooling unit/Cool Stores Reefer Van/Containers (with multi-chamber, multi-product facility) Specialised Transport Vehicle for banana Retail outlets Auction platform Ripening/curing chamber Market yards/rope ways Radiation unit/Dehydration Unit/Vapour Heat Treatment U Primary processing of products fermentation, extraction, distillation, juice vending Pulping, dressing, cuting, chopping .

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Benefits offered to minimise the Post harvest loss of Horticultural produce produced by the farmers, subsidy for construction of pack house is given where cleaning, grading and packing are done at farm level.

The subsidy given is 25% of the project cost or Rs.62,500/- whichever is less. It is a credit linked back ended subsidy and offered through National Horticulture Mission Scheme.

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Ensuring faster development of cold storage capacity and to encourage entrepreneurs to invest more in this sector.

25% of the project cost subject to a maximum of Rs.50 lakh per project. However, for the projects in the northeastern States, maximum subsidy admissible would be Rs.60 lakh @ 33.33% of the project cost.

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To organize marketing of fruits on modern lines by means of grading, sorting and packaging.

Marketing on Co-operative basis, marketing through retail outlets & branches and to undertake export of fresh and processed produces.

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Benefits offered The main objective of TNSFAC is to link the small farmers to both technologies as well as market in association with Private, Corporate, Co-operative sectors, by providing both forward and backward linkages. This will be achieved through assisting entrepreneurs to make investments in setting up agribusiness projects through venture capital assistance and encourage producer group / organizations to establish suitable agro-based projects by assisting them in evolving commercially viable projects through a project development facility.

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 The Agriculture Marketing Board of the state has established a farmers marketing organization in the year 2002 with headquarters at Jalgaon. There are 26 co-operative societies registered under Mahabanana and each such member society has 300-350 small and marginal farmers. About 8000 farmers have enrolled themselves as members under the organization. The organization was formed to boost export as well as domestic marketing. It is also involved in supplying quality planting material and in providing guidance and training on various processes from planting to marketing. Pre-cooling units, cold storages and modern pack house facilities are being provided to the growers. It has started a local marketing /procurement centre and has also developed a market information centre

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Before the establishment of regulated markets in Ahmedabad, wholesale trade in fruits was largely controlled by a few traders. Unfair and exploitative practices were common at that time and the market efficiency was very low.

Since the establishment of Market Committee in 1948 under the Market Regulation Act, a governing body consisting of representatives of licensed commission agents, farmers, traders, co-operatives and the government have gradually taken control of supervising the fruits and vegetables wholesale trade. This Committee is known as the Agricultural Produce Marketing Committee (APMC) and it controls and administers the regulated markets.

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SHETKARI BAZAR
Shetkari bazaars were established in the Maharashtra state for marketing of fruits and vegetables. It will eliminate middlemen, links producers and consumers directly, reduce price spread, and enhance producer shares in consumer rupe Thus these markets increase the farm income, well being of the farmers and bring stability in prices of horticultural crop SAFAL MARKET NDDB started a fruits and vegetable unit of SAFAL at delhi was one of the first fruit .retail chain NDDB has set up an alternate system of whole sale markets in Banglore as a pilot project. This market is a move to introduce a transparent and efficient platform for sale and purchase fruits and vegetables by connecting growers through Growers associations

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