SWOT ANALYSIS

Definition of 'SWOT Analysis' A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results.

 stable population base with relatively young profile. Excellent high quality family housing. attracting key business relocations. High quality environment. Generally adequate supply of utilities capacity to support growth, subject to addressing local capacity issues. Broadly speaking, easy movement on grid roads by car.

STRENGTHS

 Convenient central as well as personal parking space will be provided. Largely established communities with potential to play key role in delivering effective and value for money facilities. Potential to build on successful components of design concept (e.g. high quality landscape elements etc). Comprehensive planned approach. High quality landscape structure.

 Need for greater diversity of housing, including larger 'upmarket' properties. Concerns over ability to retain highly skilled and educated individuals. Issue over levels of commercial demand in some sectors. Poor transport linkages between residential and employment areas, except by private car. Few high quality economic opportunities in the other centres within the City. Current telecommunications network needs upgrading. Waste. Inequality of movement opportunity between those with and without cars. Existing hierarchy of service centres fails to meet need for increased range of services. Diversity of facilities and services needs to increase. Low densities do not support public transport.

WEAKNESS

OPPORTUNITY
Growing population. Growing demand for row housing. Expanding 'city centre living' market. Potential opportunity sites in Real potential to build new sustainable communities with enhanced service centres. Potential to develop more sustainable methods of supply as well as aiming to reduce energy consumption. Potential to encourage greater public transport use by introducing higher density linked uses and demand management measures. Potential to integrate new hierarchy of centres with modern service delivery models into growth areas (e.g. health) linked to accessibility in a sustainable way. Opportunity to introduce 'whole city' approach to growth and improvement. Potential to make more efficient use of the city's land resources. Opportunities to address problems of lower quality and disadvantaged areas with new investment and holistic regeneration measures. Can learn from successful regeneration elsewhere especially in terms of housing renewal (e.g. housing market pathfinders).

THREAT
Government policies i.e. rules and regulation. Threat from competitor. Failure to deliver sufficient affordable housing Failure to delivery variety of tenures and size of housing to address demographic changes. Failure to fund and bring forward capacity enhancements prior to development taking place. Costs associated with delivery of key projects (i.e. schemes must be realistic and fundable). Failure to make more effective use of land in the particular area. The City will become increasingly unsustainable as traffic grows.