LAUNCHING A NEW DIESEL CAR

BY GROUP 3rd NAINA BUBNA RAJIV BUMB AJAY SINGH PRAKASH KHANNA

 CONSUMER

SURVEY COMPARISON OF DIESEL VS PETROL ADVANTAGES OF DIESEL CAR

MISSION- We aim to provide innovative and affordable car that meet our customers requirements through a world class quality and environmental management system.
VISION- ROSTERS vision is to be the most respected and successful automobile industry with the best people and the best technology.

Daily sales focus Accountability and rifle shot for sales driven sales targeting hard

Energising & empowering central teams HR, Finance, Marketing, Purchasing

Everyone is a sales person injected into the DNA of the business

Sales capability and training prioritised for customer facing teams

Who are we and who do we serve - a refresher 2012 another challenging year 3 Imperatives

The ability to take a long term view A commitment to provide our clients with unexpected value A culture of employee engagement in meeting and exceeding clients expectations

69.78

43

A petrol engine is one of the first engines to be used in automobiles. In petrol engines Pre-mixing of fuel and air Makes the car run at higher speed Overall fuel efficiency remains quite low.

Petrol and diesel engine performances have been talked and researched a lot. Earlier diesel engines offered poor performance compared to the petrol engines. Especially in acceleration, diesel engines were found lacking. Advent of the turbo-chargers have changed lot of things on the diesel side of the fence. Direct Inject and common rail engines have been the latest kids on the block.

Diesel Is cheaper than petrol

The energy output per unit volume of diesel is better than petrol Running life of diesel engines are much better than petrol engines Good for those who have to travel long distance on daily basis.

Diesel engines are largely used for the commercial vehicles like travels, buses, locomotives, ships etc.
Diesel cars are the favorite choice of cabs Regular long distance driving people

Mr. Rathore Ikon1.6Sxi (mileage) 11 km/L max 22 * 30 = 660kms/month. Considering another 340 km for weekends He travels 1000 km. Fuel Used: 1000/11 = 90lt approx Money Spent = 90 * 70 = Rs.6300 approx

If he used a diesel car with decent performance instead, considering a minimum mileage of 12kmpl,

Fuel used: 1000/12 = 83lt approx Money Spent = 83 * 43 = 3569 approx

 STRENGTH
Reliable

and cheap Tie up with Florida automotive Online presence Diversified Economies of scale
WEAKNESS
Low

brand image Low brand loyalty Less experience in 4 wheeler category

 OPPORTUNITY
Targeting

higher middle class requirement Product and Services expansion Innovation

THREATS Competition

Cheaper

technology External changes ( govt. ,politics ,taxes etc) Price wars Deregulation of diesel

 Previously

diesel engines were considered unreliable and too much noisy low carbon emission

Produces

Diesel

cars must be selected to save our natural world from carbon dioxide emission.

 So,

selecting the diesel car over petrol one is a smart choice and the Indian auto market is flooded with great car models that are available in diesel option as well. Today due to frequent petrol price hike, even automobile manufacturers are mulling to bring better diesel run cars for the customers and with amazing new technologies, newly crafted diesel cars from leading auto brands ensure outstanding performance with excellent fuel economy.

OPPORTUNITY

There is an opportunity of establishing up to 150 new ROSTERS outlets

ROSTERS outlets can be complimentary to FLORIDA Automotive outlets

Scale of opportunity ROSTERS outlet sales 112 m FLORIDS Automotive sales 50m - 61m

Everyone really is part of the sales team