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9/29/2012
SAMPLING
How would you know if the rice is properly cooked ? How would you know that the bunch of grapes is good just by testing 1 or 2 grapes ? This is SAMPLING in day to day life.
to you ???
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Meaning
A Sample is a part of the population which is studied in order to make inferences about the whole population. Research needs the data to be collected from the concerned people. If you collect the data from all the concerned people you would be spending a lot on all the resources human, money, time, energy etc. So choose only a FEW . But how to choose these FEW is the main concern of the researcher.
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The RIGHT people , objects The ADEQUATE number PROPER method of selection
must be followed if you want to make your research more meaningful & valid.
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SAMPLE
POPULATION
Estimate
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The objective of sampling is to draw accurate inferences about the universe or the population parameters ( which are unknown ) from the unit sample statistic ( which is known observed & measured ) . This helps the researcher to generalise about the results .
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Advantages of Sampling
Smaller no. is handled Increases accuracy of data Ensures greater response rate Easy supervision Ensures greater co operation from sample Helps researcher go systematically Resources efficiently utilized
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Principles of Sampling
chosen in a systemic & objective manner clearly defined & easily identifiable units must be independent of each other used throughout the study true representative of the population
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Sample Design
Sample design is a systematic plan for obtaining a sample from the given population. WHY Sample design? To ensure precision & objectivity in sampling . To reduce sampling error.
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Steps
of
Sample
Design
Define type of the universe Decide the sampling unit or unit of analysis (house, person, object) Prepare the sampling frame (List) Decide sample size Finalise budget Finalise sampling procedure (type & method)
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Truly representative
Possible
Errors
1) Sampling Error (due to sample size) 2) Non Sampling or Systematic Error (due to incorrect sampling frame, faulty sample design)
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Types
of
Sampling
Probability
Every unit of pop. has equal chance of being selected. Highly representative
Non-Probability
Researcher decides on the sample unit Not representative
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Typescontd..
Conditions :
Probability
Complete list is required Size of universe must be known Each unit must have an equal chance of selection Desired sample must be specified
Non-Probability
No list is required Size of universe may not be known Each unit may not have an equal chance of selection
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Techniques of Sampling
PROBABILITY
Simple Random Stratified Random Systematic Cluster
NON-PROBABILITY
Convenience Purposive Judgment Quota Snowball Volunteer
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Sample
Size
Sample size depends upon the precision of results expected. Sample should be sufficiently large to conclude generalizable results. For this matter we have to take into account the level of confidence ( 0.05 or 0.01 ).
Different formulae are used depending upon the constraints. Commonly used one is. S = n/ 1+n(e)2
Higher the sample size greater is the generalizability, but you lose on precision of sampling.
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Prepare a sampling plan for the research problem that you have selected. Explain why you will follow the technique you have selected.
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THANK
YOU
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