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CONTENTS
INTRODUCTION IMPORTANCE OF COLOR TYPES AND COLOR RELATIONSHIP COLOUR ATTRIBUTES APPLICATION OF COLOR IN ARCHITECTURE HUMAN PSYCHOLOGY ILLUSTRATIONS COMPANY
What is Color?
Color is the byproduct of the spectrum of light, as it is reflected or absorbed, as received by the human eye and processed by the human brain. Color is the visual perceptual property corresponding in humans to the categories called red, yellow, blue, black, etc. Color derives from the spectrum of light (distribution of light energy versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors.
INTRODUCTION
IMPORTANCE
Color plays a vitally important role in the world in which we live.: Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color Matters!
IMPORTANCE
Color is a language. Color is one of the most fulfilling elements in our lives.
IMPORTANCE
Color can make or break a space. Choosing appropriate colors for a facilitys spaces is an important aspect of interior design. Color is sometimes divided into two categories: warm and cool tones. Warm tones, like red, orange and yellow can energize a space and its occupants. Cool tones such as blue, green and purple generally create quiet, relaxing atmospheres.
When choosing wall and flooring colors, its important to keep the goal of the space in mind. If energetic work is being performed in a space, warm, exhilarating tones might be good to consider, for example. In break areas, cool tones may be more appropriate when occupants can relax.
TYPES
TYPES
TYPES
TYPES
COLOR ATTRIBUTES
COLOR ATTRIBUTES
Color attributes
Hue
Hue, saturation, and brightness are aspects of color in the red, green, and blue (RGB)scheme. These terms are most often used in reference to the color of each pixel in a cathode ray tube (CRT) display. All possible colors can be specified according to hue, saturation, and brightness (also called brilliance), just as colors can be represented in terms of the R, G, and B components. In hue there are three types of colors primary,secondary, and tertiary.
Tint
The light tones resulting when white are mixed with a color. Much white makes a color cold.
Shade
The shade of a color refers to how dark it is. It is the combination of a hue and black. Thus, burgundy is a shade of red, hunter is a shade of green, and rust is a shade of orange. Shades of a color offer a deeper and richer feeling in decorating and can be used to make any room feel cozier.
Saturation
Saturation is similar to chroma in that a color is said to be more saturated if very little gray is present. While there are distinct differences between the two dimensions, suffice to say that a color space's outer edges will house the most saturated colors.
HUMAN PSYCHOLOGY
Like death, there is no escaping color. It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms? Colors often have different meanings in various cultures. And even in Western societies, the meanings of various colors have changed over the years. But today,researchers have generally found the COLORS INFLUENCE to be accurate. Each color depicts something for example black is energetic whereas light green is Hopeful
HUMAN PSYCHOLOGY
HUMAN PSYCHOLOGY
LEDs essentially emit uni directional light, making them a great source for focused lighting. LEDs are at their efficient best when used as spots or task lighting.
ILLUSTRATIONS
Soft, pale blues offer a soothing look for any room. Its a color that works well with white, cream, black, and brown, as well as sparkling accents of silver, glass, and white ironstone.
ILLUSTRATIONS
Taupe, a mysterious neutral that lives between brown and gray, is an elusive color.
ILLUSTRATIONS
Whites: There is nothing that reflects natural light better than white. Snow-white walls and cabinets make a room sparkle. Wood and metal contrast with white and this highlights furnishings. The best is that in a stark white room, you can splash any colors of your choice on the curtains and linen
ILLUSTRATIONS
Yellows: Yellow is a happy color - it gives a lift to black and white. It merges effortlessly with pastels, warms to red, and makes wood glow. Rich gold's are elegant and used for traditional settings while darker yellows are quieter and cut glare.
Dark yellow teams up best with white and contrasts well with green, blue, and brown.
ILLUSTRATIONS
Because any brown tone is essentially warm, cool colors should be used as accents.
Browns: Earthy and comfortable, brown ranges from the palest of cream-beiges to the deepest of chocolate brown.
COMPANIES
Glossy Color & Paints Pvt. Limited 50 A & B ,Najafgarh Road, New Delhi-15 Ph: 91-11-25914174, 65455567, 64571004, 41428818 Fax: 91-11-25451001 e-mail : glossy@vsnl.com, info@glossypaints.com Glossy Paints India Pvt. Limited E-15 ,Site C ,Surajpur Greater Noida Ph: 0120-2560690, 6580662, 2230537, 6472001 Fax: 0120 2560709 e-mail : glossy@vsnl.com
Contacts Head Office Asian Paints Limited Asian Paints House 6A, Shantinagar, Santacruz (E), Mumbai - 400 055. India. Tel: 022 - 3981 8000 Fax: 022 - 3981 8888 Asian Paints Helpline*: 1800 - 209 - 5678 For Shares related queries, email to investor.relations@asianpaints.com For Consumer queries, email to customercare@asianpaints.com For all other queries, email to proffice@asianpaints.com Industrial Use Pune IU NIPPON PAINT (INDIA) PRIVATE LIMITED S-196,MIDC., Bhosari, Pune-411 026 Tel: 020-30685600 Fax: 020-30685603 General Contact Email: tu@nipponpaint.co.in Toll-free contact number: 1800-425-3636 (From BSNL and MTNL numbers only) SMS NIPPON to 53636
Akzo Nobel India Limited. 10th Floor, DLF Plaza Tower, DLF Qutab Enclave DLF City Phase I Gurgaon 122002 Haryana
Nerolac paints
GanpatraoKadamMarg LowerParel,Mumbai400013 Tel:022-24934001/24992500 Fax : 022 - 2491 9439 Please contact at contact@nerolac.com Your Questions, Comments & Feedback are Welcomed! Please contact at home@nerolac.com