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COLORS

CONTENTS

INTRODUCTION IMPORTANCE OF COLOR TYPES AND COLOR RELATIONSHIP COLOUR ATTRIBUTES APPLICATION OF COLOR IN ARCHITECTURE HUMAN PSYCHOLOGY ILLUSTRATIONS COMPANY

What is Color?
Color is the byproduct of the spectrum of light, as it is reflected or absorbed, as received by the human eye and processed by the human brain. Color is the visual perceptual property corresponding in humans to the categories called red, yellow, blue, black, etc. Color derives from the spectrum of light (distribution of light energy versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors.

INTRODUCTION

IMPORTANCE
Color plays a vitally important role in the world in which we live.: Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. As a powerful form of communication, color is irreplaceable. Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color Matters!

IMPORTANCE
Color is a language. Color is one of the most fulfilling elements in our lives.

Color can attract your attention or change your mood.


It speaks to who you are, how you feel and where you're going. Color is one of the first things you notice when you walk into a room Color sets a mood. From floor to ceiling, paint color reflects your style and makes a personal statement of what home means to you.

IMPORTANCE
Color can make or break a space. Choosing appropriate colors for a facilitys spaces is an important aspect of interior design. Color is sometimes divided into two categories: warm and cool tones. Warm tones, like red, orange and yellow can energize a space and its occupants. Cool tones such as blue, green and purple generally create quiet, relaxing atmospheres.

When choosing wall and flooring colors, its important to keep the goal of the space in mind. If energetic work is being performed in a space, warm, exhilarating tones might be good to consider, for example. In break areas, cool tones may be more appropriate when occupants can relax.

The color wheel


The color wheel or color circle is the basic tool for combining colors. The first circular color diagram was designed by Sir Isaac Newton in 1666. The color wheel is designed so that virtually any colors you pick from it will look good together. Over the years, many variations of the basic design have been made, but the most common version is a wheel of 12 colors based on the RYB (or artistic) color model. Traditionally, there are a number of color combinations that are considered especially pleasing. These are called color harmonies or color chords and they consist of two or more colors with a fixed relation in the color wheel.

TYPES

Six basic color relationships:

TYPES

Six basic color relationships:

TYPES

Six basic color relationships:

TYPES

COLOR ATTRIBUTES

COLORS AND TONES


Colors create atmosphere in a picture. Bright colors radiate joy. Darken tones are depressing. Appropriate placement of colors adjacent to each other forms an important aspect of composition.

COLOR ATTRIBUTES
Color attributes

Hue
Hue, saturation, and brightness are aspects of color in the red, green, and blue (RGB)scheme. These terms are most often used in reference to the color of each pixel in a cathode ray tube (CRT) display. All possible colors can be specified according to hue, saturation, and brightness (also called brilliance), just as colors can be represented in terms of the R, G, and B components. In hue there are three types of colors primary,secondary, and tertiary.

COLOR ATTRIBUTES Value


Color value is a term that refers to how light or dark a color is. Value is an important characteristic because it helps quilters decide how to arrange patches of fabric to make them either blend or contrast with each other.

Tint
The light tones resulting when white are mixed with a color. Much white makes a color cold.

Shade
The shade of a color refers to how dark it is. It is the combination of a hue and black. Thus, burgundy is a shade of red, hunter is a shade of green, and rust is a shade of orange. Shades of a color offer a deeper and richer feeling in decorating and can be used to make any room feel cozier.

COLOR ATTRIBUTES Tones


Tons are created when gray is added to colors. Adding gray results in colors that are less intense versions of pure colors.

Saturation
Saturation is similar to chroma in that a color is said to be more saturated if very little gray is present. While there are distinct differences between the two dimensions, suffice to say that a color space's outer edges will house the most saturated colors.

COLOR ATTRIBUTES COOL COLORS


These colors giving us the filling of coolness such as blue, green, and violet are known as cool colors. Morning effect, winter scenes and greenery can be created by using cool colors. WARM COLORS The colors which appear very hot and bright to your eyes often they are used to create the bright and hot scenes like, fire, hot, summer and ripe fruits etc. Red , Orange and Yellow are known as warm colors.

APPLICATION OF COLORS IN ARCHITECTURE


Color scheme should be based upon the certain concept and concept depends upon the nature of space. So, concepts changes for formal space or informal space The first considerations are the orientation of the room, existing finishes, furniture and the artifacts to be placed in room. In the absence of these, the importance should be given to unique things which are difficult to obtain such as piece of art, marble for flooring, antique carpet because the variety of fabrics and paints is available in market in plenty. So, the reverse order shall be more difficult to accomplish.

APPLICATION OF COLORS IN ARCHITECTURE


For planning a color scheme, we must consider three main components of shell Walls, floors, ceiling Proportions of the room Balance of solids and voids

1. Walls, floors, ceiling


People feel more comfortable in room with light ceiling, medium walls and dark floors and it corresponds to the color of sky, foliage and earth respectively.

2. Proportions of the room


If a room is too large, the effect can be subdued by using dark colors and complementary color schemes. If the room is too small, it can be made to appear larger by the use of light colors and monochromatic and analogous color schemes.
WHOLE VIEW IS CHANGED JUST BY ADDING WOODEN FLOORING

APPLICATION OF COLORS IN ARCHITECTURE


3. Balance of solids and voids
It determines the amount of light entering into a room. If a room lighted more than the desired comfort level, then the effect can be subdued by use of dark colors. If amount of light entering into the room is lesser than the desired level then the effect can be subdued by use of light colors. It depends on the extent of windows in a room. Proportions of each color in a color scheme are also important. You have to balance entire design scheme by use of light and dark colors. You have to identify the objects which are to be painted with light color or dark color. So, smaller objects should be in dark colors.

APPLICATION OF COLORS IN ARCHITECTURE


Choice of color scheme also depends upon the nature of projects. For residential areas, harmonious color schemes (monochromatic or analogous) are preferred and preferably cool colors are used on southern sides and little bit of warm colors are used on northern side (Indian context For Health Centers, soothing colors are used with a little bit of warmth such as combination of off-whites and browns. For Hotels and Restaurants bright and warm colors are used with complimentary color schemes. These colors are used to provide stimulating and exciting effects. Examples: red, yellow, orange with complimentary colors. For Nursery Schools, bright colors like red and yellow with complimentary color schemes are used which depicts childhood. Red depicts childhood Yellow depicts youth Green depicts maturity Blue depicts old age

HUMAN PSYCHOLOGY
Like death, there is no escaping color. It is ubiquitous. Yet what does it all mean? Why are people more relaxed in green rooms? Why do weightlifters do their best in blue gyms? Colors often have different meanings in various cultures. And even in Western societies, the meanings of various colors have changed over the years. But today,researchers have generally found the COLORS INFLUENCE to be accurate. Each color depicts something for example black is energetic whereas light green is Hopeful

HUMAN PSYCHOLOGY
HUMAN PSYCHOLOGY

COLOR AND LIGHT

LEDs essentially emit uni directional light, making them a great source for focused lighting. LEDs are at their efficient best when used as spots or task lighting.

COLOR AND LIGHT


The bridge architecture was emphasized and enhanced using easy-to-mount compact LED floodlights OSRAM HIGH POWER FLOOD RGB. These floodlights feature high light beam and very low consumption less than 60 W with the 3 colours (red, green, and blue) on at their maximum power. The system can generate 16 million colours, creating both dynamic and static scenes and effects by means of a controller based on the DMX protocol.

ILLUSTRATIONS

Soft, pale blues offer a soothing look for any room. Its a color that works well with white, cream, black, and brown, as well as sparkling accents of silver, glass, and white ironstone.

ILLUSTRATIONS

Taupe, a mysterious neutral that lives between brown and gray, is an elusive color.

Its cool base allows it to work in any environment.

ILLUSTRATIONS

Whites: There is nothing that reflects natural light better than white. Snow-white walls and cabinets make a room sparkle. Wood and metal contrast with white and this highlights furnishings. The best is that in a stark white room, you can splash any colors of your choice on the curtains and linen

ILLUSTRATIONS

Yellows: Yellow is a happy color - it gives a lift to black and white. It merges effortlessly with pastels, warms to red, and makes wood glow. Rich gold's are elegant and used for traditional settings while darker yellows are quieter and cut glare.

Dark yellow teams up best with white and contrasts well with green, blue, and brown.

ILLUSTRATIONS
Because any brown tone is essentially warm, cool colors should be used as accents.

Browns: Earthy and comfortable, brown ranges from the palest of cream-beiges to the deepest of chocolate brown.

COMPANIES
Glossy Color & Paints Pvt. Limited 50 A & B ,Najafgarh Road, New Delhi-15 Ph: 91-11-25914174, 65455567, 64571004, 41428818 Fax: 91-11-25451001 e-mail : glossy@vsnl.com, info@glossypaints.com Glossy Paints India Pvt. Limited E-15 ,Site C ,Surajpur Greater Noida Ph: 0120-2560690, 6580662, 2230537, 6472001 Fax: 0120 2560709 e-mail : glossy@vsnl.com
Contacts Head Office Asian Paints Limited Asian Paints House 6A, Shantinagar, Santacruz (E), Mumbai - 400 055. India. Tel: 022 - 3981 8000 Fax: 022 - 3981 8888 Asian Paints Helpline*: 1800 - 209 - 5678 For Shares related queries, email to investor.relations@asianpaints.com For Consumer queries, email to customercare@asianpaints.com For all other queries, email to proffice@asianpaints.com Industrial Use Pune IU NIPPON PAINT (INDIA) PRIVATE LIMITED S-196,MIDC., Bhosari, Pune-411 026 Tel: 020-30685600 Fax: 020-30685603 General Contact Email: tu@nipponpaint.co.in Toll-free contact number: 1800-425-3636 (From BSNL and MTNL numbers only) SMS NIPPON to 53636

Akzo Nobel India Limited. 10th Floor, DLF Plaza Tower, DLF Qutab Enclave DLF City Phase I Gurgaon 122002 Haryana

Nerolac paints
GanpatraoKadamMarg LowerParel,Mumbai400013 Tel:022-24934001/24992500 Fax : 022 - 2491 9439 Please contact at contact@nerolac.com Your Questions, Comments & Feedback are Welcomed! Please contact at home@nerolac.com

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