Shree Cement

Comparative Analysis of Bangur Cement with other Brands in jodhpur Region

Presented BY:DIVESH SHARMA

Introduction
The Indian Cement Industry date back to 1914, with first unit was set up at Porbandar with a capacity 1000 tones. The companies added 28 million tones of manufacturing capacity during the financial year 2011, in addition to 60 million tones in the previous year. Our country is the second major cement producing country

following the China.

In India there are around 365 small and 140 large cement plants.

 Shree Cement Limited (SCL) enjoys a market share of about 16 per cent in Northern region of India. The operating profit margin of the Company at 44.84% is

highest in the Indian cement industry.

Bangur Cement in the premium quality segment, has been well received in the market and has been improving its market share.

Objectives
Impact of scheme offered by the company. To know the pricing strategy of the shree cement as compare to the competitors. Consumption level of shree cement as compare to the other products. To know the level of the quality associated with the shree cement. To find out the problems of dealers in business with this brand/Company To find out the brand performance of Shree Cement in the market.

Research Methodology
Research Type:- Exploratory Area of Study:- Jodhpur (Raj.) Sample Size:- 200 Data Type:- Primary & Secondary Tool:- Questionnaire

Data Analysis
Q.1 Brand wise Dealer Potential ?
Dealer Potentional
9% 25% AMBUJA BINANI BANGUR 10% UTECH JKL SHREE 12% 18% ACC

10%

15%

Q.2) If cement company will give any schemes then are you ready to purchase at higher price?
purchase at higer price

40%
Yes No 60%

Q.3 Are you interested to become dealer? (For retailer)

Interested become dealer

45% 55%

Yes
No

Q.4) Factor influencing sale of cement?

Factors
20% 45%
Quality

Profitability
Availability 25% Durability

10%

Q.5) How advertisement helps you in sales?

Advertisement effects
20%

Customer Awareness
Quality of Product

80%

Q.6) What steps company takes to promote the sale?

Column1
25%

Advertisement Posters 10% 65%

Light & Shine boards

Findings
Surprising result are that 90% builder and contractor are aware of our product and Builder are impressed with its quality, finishing, and Strength. But 75 % builder and contractor decision are based on their contractor and retailer suggestions. Customers mostly prefer the brand suggested to them by retailers and mason/contractors. Company is providing tour package to its dealers on yearly basis.

Limitation of Study
Research work was carried out in one Distt of Rajasthan (JODHPUR) only the finding may not be applicable to the other parts of the country because of social and cultural differences. The sample was collected using connivance-sampling techniques. As such result may not give an exact representation of the population. Shortage of time is also reason for incomprehensiveness. The views of the people are biased therefore it doesnt reflect true picture.

Suggestions
Company should increase number retailers in Jodhpur Region Company should pay more attention toward marketing strategies. Company should pay attention towards retail market. Company should provide effective bonus scheme. Company should increase the quality.

Thank You