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world leader in healthcare, lifestyle and lighting. It integrates technologies and design into people-centric solutions by: based on fundamental customer insights and the brand promise of sense and simplicity.
To improve the quality of peoples life through the timely introduction of meaningful innovations.
In the world where technology increasingly touches every aspect of our daily lives, we will be a leading solutions provider in the areas of healthcare, lifestyle and enabling technology, aspiring to become the most admired company in our industry as seen by our stakeholder.
market-driven company a peoplefocused, Vision 2010 strategy establishes the character of Philips as
1963- Compact Audio Cassette for sound recording was launched. 1965- Produced first integrated circuit. 1967- Color TV was introduced in Netherlands.
1970
LAUNCHED ENERGY SAVING LAMPS
1972
Estd.A MUSIC COMPANY POLYGRAM
1974
AQUISITION OF MAGNAVOX
1975 AQUSITION OF SIGNETICS
1978
LAUNCHED LASER DISC PLAYER
1981
AQUISITION OF T.V BUSINESS OF GTE SYLVANIA USA
1983
ACQUISITION OF LIGHTING LAMP BUSINESS OF WESTINGHOUSE
PHILIPS
LIGHTING
MEDICAL SYSTEMS
SEMI CONDUCTORS
COMPONENTS
LIGHTING
CONSUMER DOMESTIC ELECTRONIC APPLIANCES S &PERSONAL CARE CONSUMER T.V PORTABLE AUDIO AUDIO SYSTEMS SET TOP BOXES MP4 DVD SYSTEMS REMOTE CONTROLS LCD PROJECTORS SPEAKER SYSTEMS SHAVERS BEARD TRIMMERS HAIR CLIPPERS HAIR DRYERS VACCUM CLEANERS STEAM IRON FOOD PROCESSORS BLENDERS COFFEE MAKERS KETTLES
COMPONETS SEMI MEDICAL CONDUCTOR SYSTEMS S DISPLAY COMPONENT S OPTICAL STORAGE MOBILE DISPLAY SYSTEMS LARGE DISPLAY SYSTEMS EMERGING ELECTRONIC SOLUTIONS MULTI MARKET PRODUCTS CONSUMER SYSTEMS TELECOM TERMINALS TELECOM TERMINALS X-RAY EQUIPMENTS IMAGING IT HEALTH CARE SERVICES TRANSCRIPT ION SERVICES NUCLEAR MEDICINE ULTRASOUN D MAGNETIC RESONANCE COMPUTED TOMOGRAPH Y
Introduction : In 1990 the dismal Financial performance lead to reconstructing of the company. Need: To shift the focus from High Volume to high value Business.
PBE
Philips Business Excellence Model PST Process Survey Tools BSC Balance Score Card
In the late 1990s the external environment was changing rapidly. Existing business structure at Philips did not support this kind of change. Competition from Asian Companies like Samsung and LG increased.
All these changes made Philips realise that its operations needed to be more flexible , innovative and value added.
Focus on the removal of SILO mentality. Reorganisation and reduction of business units. Had an existing Corporate Quality Department functioning under the Quality Policy Board.
However, Philips wanted to improve the quality of the product even more and create more innovative products.
For this , it introduced BEST (Business Excellence through Speed and Teamwork) in july 1999 , applicable across all processes , facilities and employees.
BEST involved focusing on business prioritiers , increasing the capability of business processes and bringing in better team work.
The Philips Business Excellence Model is based on the European Foundation for Quality Management (EFQM). The EFQM model is as follows:
ENABLERS PEOPLE
LEADERSHIP
PROCESSES
CUSTOMER RELATIONS
SOCIETY RESULTS
LEADERSHIP
Define goals and show directions Set priorities Lead by example Inspire commitment Manage overall process
PROCESSES
Achieve sustainable excellent results. World class processes Deliver outstanding results Processes must be robust , simple , dynamic Adaptable to chanaging business Improve over time
RESULTS
Measuring all the business results of a company is very critical. It determines business excellence Measured by customers , employees, society and financial community
High Volume Electronics (1990s) Portfolio Restructuring Volatility Lets Make Things Better
Healthcare and lifestyle (2000s) One Philips Growth Value Creation Sense and Simplicity
Using
it Philips aimed at communicating the companys vision and strategy to the employees and letting them know the role they require to play in realizing the mission.
Translate
top-level targets into operational targets in the organization. It was done by encouraging constant communication & dialog between successive management levels in order to achieve a consensus on the targets to be achieved and develop better understanding between the top level mgt, who set the strategy and the employees who were involved in converting the strategy into action.
It
believed that if a company responds to its customers by bringing in products, services, and information that they require, the customers would respond through brand loyalty. Therefore, hear customers voice by converting their complaints into opportunities by acting on them.
competence
process
customers
financial
Customer
satisfaction Customer value creation Employee satisfaction Revenue growth Od Operational excellence
Gap
between the desired performance and existing performance was used to set targets. 2-4 years They were measurable, realistic, time based. Criteria: analysis of market, customer base, brand value, innovation, performance.
PERSPECTIVE COMPETENCE
by
top
Through
BSC,Philips aimed at identifying the factors that could help in achieving the companys strategic goals Implementing a global BSC helped philips:
In articulating & communicating their strategy Measuring the drivers of their performance & results
Companys
literature
was
taken
into
consideration Through this & employees inputs,a generic framework was developed In 2000,A brochure was circulated across the organization In 2001,for implementing the BSC,Philips used a reporting system In 2002,Philips used a one-page strategy document,the BSC formed a part of the document
Philips
used BBS online system Performance indicators & CSFs were identified in every department,division with the help of BBS at Philips In 2006,Philips created an online BSC for each unit