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  • Macro Environmental Factors

    Загружено:

    Nausher Khan
    56 просмотров18 страниц
    MACRO ENVIRONMENTAL FACTORS Demographic Political-Legal Economic Population and Demographics Population growth Population age mix Ethnic markets Educational groups Household Patterns Geographical shifts Levi's has responded to changes in income distribution by offering an upscale line and a mass market line Social-Cultural Environment Views of themselves Views of others Views of organizations Views of society Views of the universe Copyright (c) 2009 Dorling Kindersley (India) Pvt. Ltd.

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    MACRO ENVIRONMENTAL FACTORS Demographic Political-Legal Economic Population and Demographics Population growth Population age mix Ethnic markets Educational groups Household Patterns Geographical shifts Levi's has responded to changes in income distribution by offering an upscale line and a mass market line Social-Cultural Environment Views of themselves Views of others Views of organizations Views of society Views of the universe Copyright (c) 2009 Dorling Kindersley (India) Pvt. Ltd.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    56 просмотров18 страниц

    Macro Environmental Factors

    Загружено:

    Nausher Khan
    MACRO ENVIRONMENTAL FACTORS Demographic Political-Legal Economic Population and Demographics Population growth Population age mix Ethnic markets Educational groups Household Patterns Geographical shifts Levi's has responded to changes in income distribution by offering an upscale line and a mass market line Social-Cultural Environment Views of themselves Views of others Views of organizations Views of society Views of the universe Copyright (c) 2009 Dorling Kindersley (India) Pvt. Ltd.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 18

    MACRO ENVIRONMENTAL FACTORS

    Environmental Forces
    Demographic
    Political-Legal Economic

    Technological Natural
    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

    Socio-Cultural

    Population and Demographics


    Population growth Population age mix Ethnic markets Educational groups Household patterns Geographical shifts

    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

    MobilinkDisney D 100 Mobile Phone

    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

    Population Age Groups


    65+ 40-65 25-40 Teens School-age Preschool
    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

    Household Patterns

    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

    3-6

    Economic Environment
    Income Distribution Savings, Debt, and Credit Levis has responded to changes in income distribution by offering an upscale line and a mass market line

    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

    3-7

    Social-Cultural Environment
    Views of themselves Views of others Views of organizations Views of society Views of nature Views of the universe
    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

    Islamic Banking: Reflecting Religious and Cultural Sensitivities


    Consistent with principles of Islamic Laws (Shariah) Prohibits investing in business that are considered unlawful Growth is due to disenchantment with value-neutral capitalist and socialist financial systems Popular in Pakistan and Bangladesh, National and international banks want to start Islamic banking in India
    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

    Cartoon Networks New Generation Survey


    Achieving good grades at school all respondents Looking good 90% of respondents Being religious/traditional 84% of respondents Having boyfriend/girlfriend 40% of respondents Career aspirations One-third wanted to be doctor, 21% of wanted to be engineer

    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

    Natural Environment
    Shortage of raw materials Increased energy costs Anti-pollution pressures Governmental protections
    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

    Toyota Experienced Success with Green Cars

    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

    Figure 3.1 Consumer Environmental Segments


    True Blue Greens (30%)
    Greenback Greens (10%) Sprouts (26%) Grousers (15%) Apathetics (18%)
    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

    Keys to Avoiding Green Marketing Myopia


    Consumer Value Positioning Calibration of Consumer Knowledge Credibility of Product Claims

    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

    Technological Environment
    Pace of change Opportunities for innovation Varying R&D budgets

    Increased regulation of change


    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

    Political-Legal Environment

    Increase in business legislation

    Growth of special interest groups

    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

    Marketing Debate
    Is consumer behavior more a function of a persons age or generation? Take a position: 1. Age differences are fundamentally more important than cohort effects. or 2. Cohort effects can dominate age differences.
    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

    Marketing Discussion
    What brands do you feel successfully speak to you? Effectively target your age group? Which ones do not? What could they do better?

    Copyright 2009 Dorling Kindersley (India) Pvt. Ltd.

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