BRAINSTORM

Feedback on current ideas and change/evolve ideas

BRAINSTORM
Part of a larger brand evolution for Brainlab, communicating to current customers and partners/competitors. Pre-launch coming soon campaign for software planning apps Communicates Innovation
Forecast future vision Anticipate change

Fosters Collaboration
Physicians & peers Combining best practices from around the world and turning these into future apps Physicians & patients

Inspires Non-Complacency
Storm an invitation to demand excellence for a patient and physician Physician Demand excellence from your administration Patient Demand excellence from your physician to provide the best care Excellence = Brainlab!

Builds Brand Equity

Reference to brand Brainlab

DELIVERABLES

(in order of priority)

--Refined imagery for items included on PPT (notes listed on slides)

--Logo (iteration needed only), Typography (defined), Color Palette (defined)

--Print Ad (JNS, Neurosurgery, Red Journal, Annual Meeting publications) --Booth installation --Micro site/Website --Online banners --T-Shirts/Umbrellas (Giveaway) --Events (Customer/Employee-related) // Save the Date that we can send to customers

MESSAGING
BRAINSTORM your Radiotherapy Department BRAINSTORM your Neurosurgery Department Join the BRAINSTORM

LOGO

Continue to refine both logo options keeping the bolt the as the first option

JAGGED BOLT IS THE WINNER Use the typography and have an icon version Pink cloud with NEW BOLT

Icon Library

Use for reference

CAMPAIGN FONT

COLOR

HIGHLIGHT PINK + YELLOW + BLACK SEVERAL COLOR ITERATIONS W EXAMPLES

CONCEPT

COMMENTS: We need to define a version of the head that fits with a brain in grey scale to first further this idea; however exchange bolt for bolt on slide 4; Show multiple heads show an illustration and black & white version with the multiple heads (pink background or the heads in a line) // successful clouds in bottom image

New Bolt Likes multiple and marching heads Color and gray scale More illustrative version // line drawing
New options w brain and head

PHOTOGRAPHY / EFFECTS

Use for reference

Brainstorm with: multiple exposures and 3D

BRAIN/CLOUD ICONS
Cloud in the shape of a brain Lateral view

(Please provide more concepts similar to these) // lateral brain instead of the outline of a cloud. So the texture could be like a cloud, however the shape is like a brain // ADD a BOLT THROUGH FINAL OPTIONS

PRINT AD

Change out bolt for bolt on Slide 4 // make cloud a brand color or combination of brand colors --- multiple (6 or more) options (including one grey option at least) should be shown here (Can be different color background too) // need to refine the brain --- better 2D graphic

Concept can use some sophistication to be evolved and made more sexy and exciting

FORECAST

Lightening should not directly hit the buildings or the brain Can there be smaller bolts over the city (too aggressive & violent) // we like this brain // maybe make this more pleasant of a look // look at cloud image from slide 8

Likes 2 color brain Have this concept refined How do we make this positive concept of brain taking over the space Less direct with multiple bolts What it would look like as: Booth Print Web