Research:

Geographical Working Area :

Head Office : Agra Branch Office : Gwalior Upcoming Office : Noida

Departments : 1: Creative 2: Marketing 3: Accounts

Director : Mr. Mayank Agarwal

Head Office Business Development Manager : Mr. Aditya Agarwal Business Development Executive : Mr. Nakul Verma Creative Designer : Mr. Rahul Sharma Account Officer : Mr. Narendra Yadav Office Assistant : Ms. Ankita Jain

Branch Office Gwalior Business Development Manager : Mr. Jagesh Singh Yadav Business Development Executive : Mr. Brijendra Singh Rajput

Leaflets Brochures Booklets Journals Catalogues Electronic media ads

Market research Exhibition displays Radio jingles Brand positioning Web designing

The first step of making an ad is to get the details of the product or service to be advertised from the clients. This includes :

In the next step, details taken from the clients are analysed and clarifications are made if any are there. The ad agency then analyses the tastes , preferences , habits , income level and other factors of the target audience so as to create an effective advertisement on behalf of its clients.

After all the research work is done, various alternative ads are presented to the Account Officer , who selects the best 3-4 ads out of all the alternatives prepared by the Creative Designer. The selected ads are then shown to the clients for their approval. If the design is finalised by the client , it is then sent for printing or publishing , as the case may be. If not , the whole process needs to be carried out again so as to satisfy the clients and give them the best possible services.

Stages in the process of making banners and hoardings :

Designing and negative Plate making Printing Lamination / Coating Final cutting

The first step is to create and finalise the design for the banner . Designing of the banner is prepared by the Creative Designer and approved by the client.

In the next step , the design is embossed on the iron plates with the help of the negatives.

After finalising the design and making arrangements accordingl , the banners are printed. Size of the banners may differ so in case of small banners, maximum copies are printed on the banner sheet and then it is cut accordingly.

After printing, the banners are laminated to give a glossy effect.

Banners are then cut into appropriate sizes and put up on pre-decided places so as to get attention of maximum customers.

Though with change in technology in the recent times, the process of plate making and negative has been replaced by new digital printing machines. The agency also takes charge of the maintenance of banners and hoardings.

Real Estate

EDUCATION :
Dr. MPS Group AIHM Boston College Gwalior Carrier Launcher

Heritage Institute of Hotel & Tourism

Agra Institute of Management & Science Venus Aviation Academy Brainware Consultant Arena Multimedia I.M.S. Learning Point

RETAILS :
VLCC Health Care Ltd.

Provogue India Ltd.

Coca-Cola India Ltd.

Salasar Mega Mart

Titan Industries Ltd.

TNS Diamonds
OP Chains

Electronics :
Samsung India Electronics L.G. Electronic Pvt Ltd. Videocon Industries Ltd.

Others:
Fun Cinema

SRK Mall
People Automobile Shaadi Point Sterling Enterprises Bromark Chicken Heritage Hospital Etc

Managing Clients :
Best and fast services Holds seminars and press conferences Credit facility for timely payment makers Customer satisfaction is the main objective of the agency Benefits availed by the clients depends upon their corporate r elation with the agency and volume of business they bring to the agency

Discounts and offers are given to attract new customers

Special benefits and discounts for its regular customers Good creative department in order to satisfy the requirements of the clients

Swot Analysis :
Strengths: Efficient staff High profile clients Deals in all types if advertisement and other related e events in their own company Sanchar events

Good market reputation

Satisfied clients

One of the best ad agency of Agra city

Weaknesses:
Staff conflicts causes delay in completing the project

Opportunities:
National level working , with its head office in Agra , branch office in Gwalior and an upcoming office in Noida . Opening of new stores and launching of new products increases the business opportunities with for the agency. The agencys business increases during the sale season

Threats:
Strong competition , though Alien ads is rated as one of the best ad agency of Agra with maximum business in two consecutive years.