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Scope
Perform market research on Sugar industry pertaining to North Karnataka Identify potential industries in Sugar sector operating in North Karnataka region Understand the requirement and application of our product and services in Sugar industries Obtaining current production capacities and future expansion plans
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Benefits
Helps the sales engineer to understand the target market appropriately Generates customer database
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Milestones
Understanding the application of Caterpillar Equipments in Sugar industries Collecting data about the Sugar industries Meet all the industries and create a contact point
Collect information pertaining to capacity, expansion plans, current machine fleet of all the industries
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Key Deliverables
Market Intelligence of Sugar industries Sound corporate touch point across the Sugar industry. Increase sales of BCP products
Project Start Date: December 06th 2011 Project Mentor- Mr. Naveen Shetty G Project TeamMr. Pramod H Mr. Krishna Hudedamani
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Current tons of
EXPANDED CURRENT
sugarcane crushing per day against proposed tons of sugarcane crushing per day
80
70
60 50
CURRENT EXPANDED
40
30 20 10 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27
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17
12
BACKHOE LOADERS
DOZERS
OTHERS
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RENTAL OWNED
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DG SETS
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Dozing the bagassee, coal handling and ash rehandling (in factories with 2500 to 10000 TCD of cane crushing) Wheel loaders with a dozer attachment will be ideal for dozing
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RECOMMENDATIONS
Aggressively market 424B and D5k to Sugar Industries Join hands with sugar association and co operative societies Arrange customers meet with the aid of sugar associations Perform on site demos at customer meets Design brochures, technical specs and product showcase videos exclusively for sugar industry
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OPPOURTUNITIES
Similar strategies can be employed in states Tamil Nadu Maharastra Andra Pradesh where sugar is produced extensively Rental services will be very successful due to seasonal requirement of the business
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Thank you
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