Colour palette examples:

For A2 Media coursework:

Use of a colour palette:

As explained and demonstrated in the cover analysis x3, it is clear that the right choice in colour palette is useful for creating a Digipak or a poster. Instead of using traditional colour palette examples for this task, I decided to use some with relevance to my idea

E.g. 1: Red, Orange, Black, Brown.

This colour palette relates a lot to my idea of the Digipak sketch I previously made. Where the inside panels have images of a pub. Therefore, dominant colours of orange, black and brown may be necessary since these colours tend to be associated with pubs and bars stereotypically. (i.e. brown for tables, orange for walls, etc) White may also be used for text that appears in the areas of the covers or inside panels with darker backgrounds. For instance, on the front cover, the lower left corner will feature a black background behind the half of my face that is showing. With the Josh U r title text that appears, the title will appear in bold orange text. The JOSH part will anyway. Then with the U R part of the title, the text will be thinner and appear in white. White in contrast to a black background, along with the same colour contrast that Kerrang used for its album cover, will certainly make the text stand out a lot more on the cover. A black background will also make my face stand out more in front of it as well. The pub background used for the inside panels is also necessary since it fits in with my planned narrative content to some extent, where the man in the video (me) is drunk after a night out. Holding beer in his hand.

E.g. 2: Red, Brown, Black, White.

This colour palette is similar to the first one, and it still fits in with my idea. However, the red has been changed from orange. While orange is a more stereotypical colour for background in pub images, so it would fit in with the design ideas for the inside panels a bit more, the fact is that red is a far more dominant and common colour, being one of the 3 primary colours. Red will also take oranges place in the use of text. For instance, orange text was going to be used for the Josh of the front cover Josh U R title, as well as the word proof. It was also going to be used on the back cover for the writing of the lyrics, as well as the colour for the same parts of the title on the CD itself. Not to mention its role played in the background of the pub images. Red may be used instead as it is a more dominant colour which may stand out more, so the text might have more significance towards the CD Digipaks ability to attract the target audience. Of course, using red instead of orange will make me have to be more selective of which images I use for my pub background for the inside panels.

E.g. 3: Blue, Brown, Black, Yellow.

A slight alteration against the previous two more fitting examples. The brown would still be used for the pub table, and the pub background would be added in to be less significant about its colour. Some important considerable changes I have for the example include how the front cover has a black background in the lower left corner, and as it shifts across the page, the colour shifts from black to yellow. In the other examples, it will shift to white. Much like on this page, the colour shifts from dark to light green further up the page. Blue will also be used for certain parts of the Digipak, such as the JOSH U R title on the front cover and the lyrics and other write-ups on the back cover. The issue here is how well blue will both fit in with the rest of the colour palette and gimmick of the song I am making for it, and how well this shade of blue displayed will blend in and stand out compared to the other colours such as black. The possible issue being if I do use blue and this colour palette, what shade of blue should I use.

E.g. 4: Blue, Green, Black, White.

If I change the intended designs and conventions used in my planned Digipak as based from the sketch design I made, a somewhat generally fitting palette for most music and media products would be this one. The colours can generally fit in together and blend with each other. This also opens a variety of ideas for me to use. Since the pub content is not so significant to my video, and has only small, somewhat irrelevant references to my music videos narrative of a drunken man, the background for the inside panels can be changed to possibly that of a night sky, or something on similar content. This would work better with this intended colour scheme. The front cover blending technique from a black to white background could still work. The text would be written in green, which would contrast against the black background. And texts placed over areas with a lighter background will be made in blue colour. Again, the shades of blue and green and the lightness/darkness would have to be decided. This is a mere example of a more generally stereotypical and usable colour palette, though its use to my particular product is debatable.