Vision

To be a World Class Energy Company known for caring and delighting the customers with high quality products and innovative services across domestic and international markets with aggressive growth and delivering superior financial performance. The Company will be a model of excellence in meeting social commitment, environment, health and safety norms and in employee welfare and relations

Strategic Objectives

Measures

Targets

Initiatives
1. Set quarterly targets 2. Review target completion on a quarterly basis 1. Improvement in Marketing Efforts 2. Increase in presence Increasing frequency of inspection on Storage tanks

Meeting annual production thruput Thruput

15 MMTPA

Increase Revenues

Sales Growth YoY

Increase of sales by 25%

Stockloss

Vapour loss

Zero Stockloss

Increase in cash flow

Day Sales Outsanding

Reduction by 10 days

1. Decrease the sales orders on credit. 2. Decreasing the payable period 1. Energy saving Initiatives 2. Increased employee productivity

Reduction in Costs

Productivity

Reduction of cost by 0.02 Re per litre generated

Strategic Objectives

Measures

Targets 1. 100 % compliance wrt OHSAS & ISO 14001 guidelines 2. Nil accidents or near miss

Initiatives 1. Increase in Safety Officers 2. Regular Inspection of Fire Extinguishing equipment 3. Regular Safety audits

1 Safety at production sites

Safety Incident Index

2 Manufacturing Excellence

Cycle time, yield

Design improvement & Productivity

Engineering Efficiency

1. Reduction of Cycle time Robust Planning, Improving by 5% 2. Increasing yield performance using ERP data by 10% 1. Review the existing Productivity to improve production design to by 5% identify potential improvement 2. Implement Add additional capacity to existing refineries

Setting up new plants or increasing the existing 20 MMTPA by 2015 capacity % completion of yearly targets Prompt completion of Expansion 60% completion by 5 and % of overall project projects (on-going) March-2013 completed 4 Increasing the overall capacity

Evaluation of projects department performance at regular intervals 1. Better employee welfare Decreasing Employyee Attrition 5% decrease wrt FY 2010- schemes 6 % decrease wrt previous year rate 11 2. Improve employee satisfaction levels

Strategic Objectives
1 Delivery Improvement / Responsive Supply

Measures
Delivery feedback by customer

Targets

Initiatives

Improvement in Customer Improvement in Delivery Satisfaction Index by 10% logistics Improvement in ranking by 2 positions Increase market share by 2%

1. Promt Reply
2. Better services 1. Value added services

2 Customer Delight

Customer Ranking Survey

3 Customer acqusition & Retention

1. New customer acquisition rate 2. Customer Retention Rate

Increase in New customer 2. Convenience in access acquisition by 4% Increase in Retention rate by 1-2%

Strategic Objectives

Measures

Targets

Initiatives 1. Improve bottom up communication 2. Assess and provide relevant training 3. Mentorship for new recruits

1 Employee satisfaction

Employee feedback survey

Get an overall score of 8 on a scale of 10

Informational capital improvement

Knowledge and skill improvement

1. Improve peer to Employees to go through communication and clear at least 70% of 2. Continually assess the the training sessions effectiveness of training sessions