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T. Y. B. B. A. Sem.

5th SERVICE MANAGEMENT Name : BHALANI NISHA 08 : CONTRACTOR KARISHMA 19 : GANDHI DISHA 37 Title : PHYSIOTHERAPY HEALTH CARE CLINIC

Physiotherapy Clinic photo.

What is Physiotherapy?
Physiotherapy provides services to individuals and populations to develop, maintain, restore and optimize health and function throughout their lifespan. Physiotherapy identifies and maximizes quality of life and movement potential by using the principles of promotion, prevention, treatment, habilitation & rehabilitation.
Physiotherapists are highly skilled and highly educated, with a full understanding of the relationship between medical conditions and how the body works.

About Physiotherapy Clinic


Physiotherapy clinic offers highly advanced Physiotherapy treatment with the use of latest equipments, technology and manual therapy. The ultimate goal is to make each client functioning better at home, work, & other social settings.

The Physiotherapy Care Clinics have been providing expert diagnosis and treatment to the people.
Mostly their clients range from children to the elderly, the professional to the sportsperson and the locals next door. Physiotherapy Care Clinic can diagnose and treat any injuries conditions

Types of Physiotherapy

Orthopedics Physiotherapy

Neurological Physiotherapy

Sports Physiotherapy

Gynecology Physiotherapy

Cardio Physiotherapy

Pediatric Physiotherapy

Post Surgical Physiotherapy

physiotherapy Healthcare marketing Strategies


E-marketing

News paper
Search engine optimization Affiliate marketing

A Simple Steps for physiotherapy practices


1. Identify a target audience to which you want to market: identify your ideal clients: those who need your services, are easy to find, have the means to make the decision to use physical therapy services, and whose problem your services will solve.

2. Research your target audience to understand what they want and need:

In your research, find answers to these questions: - what keeps your target audience from enjoying life fully ?

- what is your target audience afraid of ?


- When you get answers to these question , you will know how to market to your target audience, what to say to them, where to reach them, & how you can help them.

3. Make sure people know about you: Begin by making a list of everyone you know, not only your professional connections, and send out an informative email, or pick up the telephone and call them. Tell them about your recent initiatives, new achievements, and new target market.

4. Create an identity for your practice and then share it with others. Build your reputation with an identity that is your very own, unique to you. Don't waste time and money on advertising and marketing without having an identity that is interesting and engaging, so that it will attract people to you.

5. Market your services with your existing clients and ask for their referrals :
Be sure to give recognition and appreciation to your clients who refer. Sending a quick thankyou note or making a telephone call will show your appreciation. This should be done right away. If your clients continue referring, you could send some type of thank- you gift as your appreciation.

5 Simple Steps to Increase Profits


Fees of patient.

The number of new patients coming to your clinic.


The number of times you spend on one patient. Additional products and services to be offered/sold to patients.

Replicating the above formula with extra staff and or increasing the number of practices that you have to create leverage.

Project management and Physiotherapy Healthcare Facilities


Unique Problems of Physiotherapy Healthcare Facilities:The Physiotherapy healthcare industry provides care and wellness options for people, Whatever they do, their moves are watched by government by professional organizations and by the consumers who receive healthcare treatment and struggle to pay the cost of it. .

Project Management Activities

Applying project management techniques can reduce the costs of providing healthcare and also manage the many aspects. A project is designed to deliver the right output, at the right time with appropriate or optimal use of funds.

Effective Project Management Techniques

The project manager must pick Some familiar software application like an Excel spreadsheet pivot charts, or event-chain diagrams . All these software options work to keep projects on schedule and under budget.

How to measure demand:


To measure demand at the bottleneck step, multiply the number of patients referred by the time in minutes it takes to process a patient. Predicting demand can be difficult as historical activity data is frequently used to predict demand. This tends to reflect the supply of services at that time rather than the true demand Direct order to produce a more complete picture of the true demand.

How to measure capacity:


To measure capacity, multiply the number of pieces of equipment by the time in minutes available to the people with the necessary skills to use it.

Match capacity and demand on a daily basis: There are two key strategies: 1) look for ways of gaining capacity within the system 2) look for ways of increasing the flexibility of the capacity

Although patient demand can be predicted and care needs anticipated, unexpected situations may occur. Clinical teams can develop contingency plans to meet overflow demand. Clinical teams should consider patient demand issues and plan capacity to meet them on a daily basis.

When the backlog is reduced we can match demand and supply in closer proximity to the origin of demand.
When an expected and acceptable delay is created, there is a requirement to preserve capacity to prepare for that expected demand.

Quality health care key points


The total package of features and characteristics in healthcare service which is provided, to satisfy the agreed need of the consumer at lowest cost, and minimizing waste and losses of time. six aims for improvement of quality Safe Effective Patient centered Timely Efficient Equitable

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