Basics of Communication

DBJCC/ Session 2

Group Communication

Between three or more persons belonging to a group Interaction and intimacy depends on the size of the group The larger the group, the less personal is the communication

What Comprises A Group

Group can be defined in six ways Perceptions: Do members make impression on other member? Motivation: Is membership of the group rewarding? Goals: Do members of the group work together for a purpose, a goal?

Group Communicationcontd

Organisation: Does each member of the group has a specific role? Inter-dependency: Is each member somewhat dependent on the other? Interaction: Is the group small enough to allow face-to-face communication?

When All Criteria Meet

A group that meets all the criteria is: A collection of people who influence one another, derive some satisfaction from being in the group, interact for some purpose, assume specialised roles, are dependent on one another and communicate face-to-face

Types of Groups

Primary Group: Basic social unit to which a person belongs Casual or Social Group: Company of friends, neighbours and others with whom we socialise. Short-lived but influence on behaviour and thinking is considerable

Types Of Groupcontd

Learning and Educational Group: Come together to teach or learn something Work Group: Specific goals to achieve, may have little in common but job requires them to interact, to communicate Therapeutic Group: Come together to learn about themselves and to improve inter-personal relations

Public Communication

Occurs in `public rather than `private, like classrooms, auditoriums, halls, rather than home or office More formal and structured, speaker and listeners are identified, marked A pronounced social occasion, usually planned in advance, agenda fixed

Mass Communication

Process of delivering information, ideas and attitudes to a sizeable and diversified audience through use of media developed for the purpose More difficult than face-to-face Communicator cant adjust message to meet individual needs and tastes

Mass Communication---contd

Audience is large, heterogeneous and anonymous to the source Experience is public and meant for rapid consumption Source not working in isolation but within a complex organisation

Characteristics of MassCom

The following are basic characteristics: Mass Medium Limited sensory channels Impersonal communication Gatekeeper Delayed Feedback

Thanks!

And Now Its

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