Академический Документы
Профессиональный Документы
Культура Документы
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Economic Arguments In Favor of Advertising_1 Advertising provides consumers with information to make decisions. Advertising supports news and entertainment media, providing social benefits as well as employment opportunities. Advertising encourages continued product improvements.
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Economic Arguments In Favor of Advertising_2 Advertising permits companies to achieve economies of scale in production. Advertising contributes to economy by increasing consumption.
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Privacy concerns
Product placement
Influence on obesity
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Social Criticisms
Ad content Product categories Excess Societal influence
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Social Criticisms
Ad content Product categories Excess Societal influence
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Cause-Related Marketing
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Cause-Related Marketing
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Transactional programs
Message promotions
Licensing programs
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Constraints on Advertising
Laws and regulations of legally constituted bodies such as Congress and the Federal Trade Commission Control by media through guidelines for advertising acceptability Self-regulation by advertising agencies using various trade practice recommendations and codes of conduct
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The act or practice must be considered from the perspective of a reasonable consumer. The representation, omission, or practice must be material.
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Testimonials
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CARU
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