GROUP MEMBERS

KANIKA MALHOTRA SHASANK SAGAR TANUSHREE MANGLA NITIKA TYAGI SAHIL K. TIWARY AVANTIKA KANSAL

HEADQUARTERS - DETROIT FOUNDER HENRY FORD DATE OF INC. 16TH JUNE 1903 Second-largest U.S.-based automaker fifthlargest in the world based on 2010 vehicle sales. It is also 9th in 2012 among Fortune 500 companies. Revenue US$136.26 billion (2011) Net income US$20.21 billion (2011)

Marque Ford Lincoln

Country of origin United States United States

Years used/owned 1903 to present 1922 to present

Markets Global North America, Middle East

Mercury
Edsel Merkur Jaguar Aston Martin Volvo Land Rover

United States
United States United States United Kingdom United Kingdom Sweden United Kingdom

1939 to 2011
1958 to 1960 1985 to 1989 1989 to 2008 1989 to 2007 1999 to 2010 2000 to 2008

North America
North America North America Global Global Global Global

YEAR 2011 2010 2009 2008 2007 2006

REVENUE 128,954 118,308 146,277 172,468 160,126 177,210

PROFIT 65610 2,717 -14,672 -2,723 -12,613 2,204

RANK 10 8 7 7 7 5

Decline in sales at Europe. Slash in US manufacturing Capacity. Underutilization of plant capacity. Great profits at home. Increase in Raw Material Cost. Bailout of GM and Chrysler. Increased Competition.

SUSTAINABILITY COMPETITIVE ADVANTAGE

ONE FOLD.

Between January 1 and April 19, 1921, the Ford Motor Company had $58 million in financial obligations due, and only $20 million available to meet them.

Representatives of several large financial houses offered to extend loans to the company, on the condition that the Fords yield financial control.
Ford refused the offer.

With little time available, Henry Ford transferred as many automobiles as possible to his dealerships, who were instructed to pay in cash. Almost immediately, this generated $25 million. Ford purchased the Detroit, Toledo & Ironton railroad. Ford was able to reduce by one-third the time that automotive components spent in transit. Released $ 28 million from this.

Ford India Launches New Classic Titanium Variant Ford India Expands Engine Plant by 36 per cent Car smaller and cheaper than FIGO. U.S. sales are up 7 percent

Invest $760m for china

Recalling 2013 Ford Escapes

Operating In 23 country
North America Europe Africa and Middle East Asia pacific South America

OUTLOOK 2012 Ford remains focused on delivering the key aspects of the One Ford plan, which are unchanged:

Aggressively restructuring to operate profitably at the current demand and changing model mix Accelerating the development of new products that customers want and value Financing the plan and improving the balance sheet Working together effectively as one team, leveraging Fords global assets

Ford Australia has announced a new strategic direction for the company. Lincoln will have seven new or improved products by 2014 promised by Derrick Kuzak. Ford has big plans for India, China and the region. By 2014, at least 80% sold under Ford globally will be build of 13 crores platforms. A new state-of-the-art passenger vehicle manufacturing plant in Rayong, Thailand is scheduled for completion in 2012.