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Me
Content strategist Consultant/trainer Congility Events Chair Author Futurist
@nozurbina #lavacon
Me
@nozurbina #lavacon
Our natural inclination is to see time as a spectrum, with the beginning on one end and ourselves on the other.
Begin
Whenever now is, its easy to see that as the most advanced point in time.
Especially in tough economic times, we prefer to focus on the next year, or even next quarter. It can even be frustrating or unnerving to think more than 5 years ahead.
Now
Begin
In this session were going to try to get over ourselves and remember that were always just at one point on a continuum, with as much time and change ahead of us as behind.
Now
Milestone
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Milestone
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1944
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310 BCE
1632
Ionian Greeks begin nonMythological interpretations of natural phenomenon Widely accepted for a few centuries Aristarchus of Miletus calculates that the Sun is far larger than the Earth Posits that the Earth revolves around the sun and that stars are just other distant suns
Thought: Scientists are always doing stuff behind the scenes that is totally beyond what the everyday person can conceive
1992
Aristotle, the Catholic Church and invading Persia bury it for nearly 2000 years
Casa Pilatos is 500 years old in Spain. The fireplace is French, the antiques are from Greece, the vases from China. Globalisation isnt new; its just new for poor people.
To win the contract for the mosaics, the tile makers needed to commit to deliver 2000 tiles a day. Sounds like the demands on modern content teams... To achieve this, they adapted a recent technology from another area: the printing press. By printing tiles with machines, they met the deadline.
Sevilla gets very, very hot (~110f/~52c), and is very humid. The wall tiles are functional. The stone leeches humidity from the air. More carving means more surface area.
Casa de Pilatos Sevilla, Spain (16th century)
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But the message is: If Im going to have tech in my life, please make it pretty!
Globalisation.
Automation and adaptation of recent technologies and principles from various areas.
Making technology human friendly and pretty.
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@nozurbina #lavacon
Other
Roomba, 2002
Looj, 2007
Thunderball, 1965
Food replicator
Today: Were 3D printing food and objects from downloadable models and specs.
Wake Forest Institute for Regenerative Medicine are already saving lives with 3D printed human organs. They hope to take the process realtime and print flesh over wounds with a stem-cell scanner / printer combination. http://bit.ly/QOZ5gu http://bit.ly/QOZf7C
Goldfinger, 1964
2012 California, Nevada and Florida have committed their DMVs to developing legislation for autonomous cars
The trucking industry employs 10 million people in the USA. But for how much longer?
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Text to Speech
Google Glass
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Aliens, 1986
Activelink Loader
(Allows its operator to lift up to 220 lbs)
Content consumption
We had a lot of warning that the iPad was coming. Still, many organisations struggled to react when Apple found the right combination of functionality, maturity and price.
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MIT, 1995
Here we see an MIT urban planning tool that allows positioning of buildings on a landscape. It mixes projection with physical models on a table top.
[Video]
http://bit.ly/QNIATy
You have an interface that has no interface. You operate the world as you operate the real world (with your hands). John Underkoffler, MIT
The designers can rotate the sun using the clock tool and add material reflections to judge both glare and shadows.
In 2002, after seeing this work, the Minority Report production lead solicited MITs help with the movies UI design concepts. He said: Design it like an R&D effort (as if it were going to production).
[Kinect] will feel like Minority Report," promises Pete Thompson, Microsoft, 2007
http://bit.ly/PhOD4f
[Video]
http://bit.ly/QNIATy
90% of participants
http://bit.ly/ggl-multin
Big things are (always) coming: theyre in the works, or theyre already here, just not widely distributed.
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Perspective Shift
All media work us over completely... they leave no part of us untouched, unaffected, unaltered. Marshal McLuhan, Media is the Massage, 1960
(coined the term global village)
Raphael ,1510
Until 1000 years ago, as a species, our minds couldnt translate 3D onto
His cubist period (1909-1912) was an effort to show the passage of time, and various three-dimensional perspectives, simultaneously, in a static 2D image. In parallel, Albert Einstein was working on his theories of relativity of space and time (1907-1915).
Cubism was not only a revolution in pictorial space, but a revolution in our understanding of pictorial space. This was in all probability linked to the fact that physics was simultaneously destroying our three-dimensional space-time perception. Pierre Daix, writer and friend of Picasso
Content strategists and physicists must look at seemingly infinite complexity, and discover the sensible even simple systems, rules and patterns.
@nozurbina #lavacon
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For all of human history, our brains conceived of content in 2D. Thats all weve
Today we are on the cusp of another fundamental, global shift in how humans perceive content. Instead of being flat, we must be able to drill down, transform, and re-structure atomic units of content for different users, contexts and formats. Our sense of content in space and time is changing.
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Authored
Database Extract?
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Regardless of how it was created, all modern content must work like a database.
We need a new, fundamental theory of content dynamics. If we envision content in 3D, even 4D*, doing our jobs, and explaining the nature and importance of our jobs, can become easier. All our major buzzwords and ambitions can be explained in reference to thinking of content in multiple dimensions. @nozurbina
#lavacon * The 4th dimension is time.
Filtering & Conditions Reuse (Dynamic ) Personalisation Search Progressive Disclosure Dynamic Delivery TaxonomyDriven Navigation
Curation
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Aggregation
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The illiterate of the 21st century will not be those who cannot read or write; they will be those who cannot learn, unlearn, and
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Weird Mark-up
People dont like XML. Its ugly and foreign.
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Simple Slashes
Simple and intuitive doesnt 88 @nozurbinascale. Natural doesnt always #lavacon mean good.
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Kindle Fire HD
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You need 2.1 people to sustain population. The average in 44 leading industrialised nations is 1.6. Second-tier is 2.9 and falling. To maintain profits, corporations will need those that fill the gap to be content-enabled.
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AndyVision is an autonomous retail assistant that works at Carnegie Mellon University shop. He knows whats in stock, on sale, and on the shelves. He lets staff know when customers move items out of place. You can interact with his touch-screen at the door. Are you and your content ready for Andy and his screen?
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A New Hope
Who is going to maintain and repair all this stuff? Or evaluate it technically and commercially? Or design it in the first place? Or be involved in manufacturing it? Or teach them how to do all the above?
Nozs Inverse Constant of Knowledge: The more you know about something the less effective you are at communicating it to new people.
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Full circle
The Apple iPad is assembled by Foxconn Teardown reports indicate parts and suppliers include:
~ ~ ~ ~ ~ ~ ~ ~ ~ Apple A4, A5 and A5X SoC: Samsung (based on ARM processors) NAND flash RAM chips: Toshiba and Samsung Touch-screen chips: Broadcom IPS Display (1st & 2nd Gen): LG Display IPS Display (3rd Gen) : Samsung Touch panels: Wintek Case: Catcher Technologies LCD drivers: Novatek Microelectronics Batteries: 60% are made in Taiwan by Simplo Technology, 40% by Dynapack International Accelerometer: STMicroelectronics
http://en.wikipedia.org/wiki/IPad#Manufacture
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1974
2012
THANK YOU!
The future is like heaven, everyone exalts it, but no one wants to go there now. James A. Baldwin
noz.urbina@mekon.com @nozurbina http://lessworkmoreflow.blogspot.com
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