NIKE

JUST DO IT

Presented By:-

Abhishek Rawat Nawaz Ali

Sudam Sethy

Suryaprakash

Dharmendra

INTRODUCTION OF INDUSTRY
Nike is the winged goddess of victory according to Greek mythology. She ruled the Olympic pantheon, in Olympus, and she symbolized victorious encounters, she has been depicted as presiding over historys earliest battles. When we go to battle and win, we say it is NIKE This swoosh embodies the spirit of this goddess and is worn by some of the most courageous warriors in the world today. The swoosh was created by Caroline Davidson in 1971 and the logo was sold $35.00. Nike began as a small distributing company in the back of Phil Knights car. Nike became the brand of choice in the 80s and 90s.its credited for starting the first fitness craze. Now they generate $7 Billion in revenues. It is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$18.6 billion in its fiscal year 2008 (ending May 31, 2008). As of 2008, it employed more than 30,000 people worldwide.

CATEGORISATION OF INDRUSTRY
Nike sells an assortment of products, including shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and other athletic and recreational uses. Nike is well known and popular in Youth culture, Chav Culture and Hip hop culture as they supply urban fashion clothing. The company presently sells roughly 300 models of Athletic shoes in 900 styles for 25 different Sports Nikes target market for their shoes is male & female of age between 18 to 35 years old.

Competitors Analysis
2 Biggest Competitors of Nike: 1. ADIDAS 2. REEBOK Adidas is currently enjoying the fastest growth of any brand domestically, with a market share of 6% and revenues of $500 million. They have been shielded from bad publicity by the two Goliaths of the industry, Nike and Reebok, and are reaping the rewards substantially. Unlike the big two, they do not have a code of conduct, and their factories are considered to be the worst in the industry. It is just a matter of time before they are exposed. In order to avoid the negative effects and lost revenues that Nike and Reebok have received, they need to immediately begin to take a proactive stance in regards to the working conditions of their factories. Reebok, as the second leading manufacturer of footwear, has domestic revenues of $1.28 billion and a market share of 16%. Similar to Nike, they also utilize a 100% outsourcing strategy and manufacture their products throughout Asia. They have created and implemented their own code of conduct for manufactures to follow, but have less infrastructure than Nike across the globe to enforce it.

PESTEL Analysis
Political: The government must create economic policies that will foster the growth of businesses. Nike, fortunately, has been helped by the US policies which enable it to advance its products. The support accorded to Nike by the US government, particularly in the general macroeconomic stability, low interest rates, stable currency conditions and the international competitiveness of the tax system, form the foundation critical to Nikes growth. Economic Analysis: Nike's growth is not just affected by the local economy but also in the international economy. A weak Euro and an Asian recession could mean weak sales for Nike. The overall results in the sales generated by Nike in athletic footwear, however, remained stable. The global market makes up for the variances in sales particularly between peak and lean seasons Society: People are more health conscious nowadays. Diet and health are getting more prominence. Consequently, more and more people are joining fitness clubs. There is an accompanying demand for fitness products particularly exercise apparel, shoes and equipment. Nike is at the forefront of this surge in demand as people are looking for sports shoes, apparel and equipment

PESTEL Analysis

SWOT Analysis

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-Number one sports brand in the world. -Global Brand. -Strong at R&D and innovation -No factories that tie up cash in building and manufacturing

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-The retail sector is very price sensitive -Most of Nike profit margin comes from the shoe sector, so in a sense they are putting all their eggs in one basket which is risky -Questionable factory working condi

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-The ability to have the most recent fashion trends involved in their sporting equipment, sunglasses, shoes, and clothing is crucial to generate more money. -Nike has a large global market and a large acceptance of their product all over the globe.

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-The retail sector is becoming substantially price competitive. Ultimately it means that consumers are shopping around for a better deal. -Other brands selling products in lower prices.