What is an Entrepreneur?

An entrepreneur is some one who is a risk taker and is ready to face challenges.

Risk + New Innovation+ Implementation= For The Societal Benefits

What is Women Entrepreneur?

It may be define as a woman or group of women who initiate, organize and run business enterprise. Technically, a "women entrepreneur" is any women who organizes and manages any enterprise, esp. a business, usually with considerable initiative and risk. An enterprise owned and controlled by a women having a minimum financial interest of 51% of the employment generated by the enterprise to women - Government

of India

How Women Entrepreneurship comes into existence in India

Earlier there were 3 Ks
Kitchen Kids Knitting

Then came 3 Ps
powder

papped
pickles

At present there are 3 Es

Electronics

Energy
Engineering

----Women Entrepreneur is a person who accepts challenging role to meet her personal needs and become economically independent.

WHY WOMEN BECOMES ENTREPRENEUR

ECONOMIC INDEPENDENCE ESTABLISHING THEIR IDENITY BUILDING CONFIDENCE DEVOLPING RISK-TAKING CAPACITY EQUAL STATUS IN SOCIETY

10 Secrets of Successful Entrepreneurs.mp4

Categories of Women Entrepreneurs

Women in organized & unorganized sector Women in traditional & modern industries Women in urban & rural areas

Women in large scale and small scale industries.

Categories of Women Entrepreneurs in actual practices of india

First Category
Established in big cities Having higher level technical & professional qualifications Non -traditional Items Sound financial positions

Second Category Established in cities and towns Having sufficient education Both traditional and non traditional items beauty parlors, health clinic etc.

Third Category Illiterate women Financially week Involved in family business such as Agriculture, Dairy, Fisheries etc.

Supportive Measures for Womens Economic Activities and Entrepreneurship in India

At present, the Government of India has over 27 schemes for women operated by different departments and ministries. Some of these are:
Direct & indirect financial support Yojna schemes and programmes Technological training and awards Federations and associations

 Direct & Indirect Financial

Yojna Schemes and

Support
Nationalized banks State industrial development

Programmes

Nehru Rojgar Yojna Jawahar Rojgar Yojna TRYSEM(Training of Rural

corporation Mahila Udyug Needhi scheme Small Industries Development Bank of India (SIDBI) State Small Industrial Development Corporations (SSIDCs)

Youth for SelfEmployment )

 Technological Training

Federations and

and Awards
Stree Shakti Package by SBI
Entrepreneurship Development Institute of

Associations
India Council of Women Entrepreneurs,

India Trade Related Entrepreneurship Assistance and Development (TREAD) National Institute of Small Business Extension Training (NSIBET) Womens University of Mumbai

New Delhi Self Employed Womens Association (SEWA) World Association of Women Entrepreneurs (WAWE) Associated Country Women of the World (ACWW)

Tupperware Commercial - Saloni.mp4

RAJNI BECTOR : A CASE STUDY OF SUCCESSFUL WOMEN ENTERPRENEUR

Cremica is one of the largest food processing companies of India with an annual growth rate of 30%.Cremicas produces wide range of products, which include: Biscuits, Sauces, Jams and Ketchups, Indian Snacks and Bakery Products. Cremica was founded by Mrs. Rajni Bector, who started making ice creams in her garage. Though she had no formal training or background, her recipes were runaway success in Punjab. Rajni Bector is one of the first women entrepreneurs in Ludhiana. Rajni Bector was just a housewife before she started selling her kitchen-made ice creams at Diwali Melas in the late 1970s. Today, Cremica group does sales of Rs.200 crore (Rs.2 billion) . Below are the steps of success in which Mrs. Bector made growth in her business to be the successful women entrepreneur. 1980- Mrs. Rajni Bector an arts graduate, founder of the MRS. BECTORS CREMICA started her new career from a housewife to an entrepreneur with a minor investment of Rs. 20000/- for the manufacturing of Ice Creams & Bakery items from her residence.

 2004: Mrs. Bector`s Cremica entering into an Agreement with ITC Ltd. for the manufacture of Biscuits on contract manufacturing basis at Tahliwal, Distt Una (H.P.). This unit produces 30000 M.T. of biscuits for ITC under the SUNFEAST BRAND and 30000 M.T. under the Mrs. Bector`s Cremica label.

The Group also entered in to an agreement with Cadbury India Ltd. for supply of Cadbury Bytes with an investment of Rs. 3.00 Crores producing goods valued at Rs. 30.00 Crores annually. McDonalds offered Mrs. Bector to run the business for West & South India. Mrs. Bector acquired a unit at Karnal, Haryana for the manufacture of Indian Namkeens.

Her mantra of success, Just remember that work is worship whatever you do, be it at home or outside, treat it respectfully.

WOMEN ENTREPRENEURS OF INDIA

Indra Nooyi CEO and president of pepsico.

Indira Nooyi- One of the Powerful Woman in World.mp4

Ekta Kapoor

Creative Head of Balaji Telifilms Neelam Dhawan M.D. Of Microsoft India Naina Lal Kidwai 1st women to graduates from Hardwad Business School. (group general manager and country head of HSBC) Jayanti Chauhan Director of Bisleri group

Chanda kochhar- M.D. and CEO of ICICI bank ltd. (IRON LADY OF BANK)

Shahnaz Husain

Herbal Beauty Queen

"I do not sell products. I sell an entire civilization in a jar." Shes the "Estee Lauder of India", with even famous department stores like Galleries and Selfridges in London and famous for her cosmetics, creams and lotions.

Dr. Kiran Mazumdar-Shaw, Chairman & Managing Director of Biocon Ltd.

India's richest woman in 2004 (an estimated Rs. 2,100 crore) ($480 million), was educated at the Bishop Cotton Girls School and Mount Carmel College in Bangalore. She founded Biocon India with a capital of Rs.10, 000 in her garage in 1978 - the initial operation was to extract an enzyme from papaya. Today, due to hard work and commitment, her company is the biggest biopharmaceutical firm in the country.

Ekta Kapoor, creative Director of Balajji Telefilms

She is the daughter of actor Jeetendra,

and sister of actor Tushar Kapoor. On Indian TV, after her most famous venture 'Kyunki Saas Bhi Kabhi Bahu Thi', which started on STAR Plus in 2000. Ekta dominates Indian television, producing more than eight television soaps. At the 6th Indian Telly Awards 2006, she bagged the Hall of Fame award for her contributions. Most of her creations begin with the letter 'K' due to her superstition that it brings her good luck. Ekta is also very professional and has strong business acumen.

PROBLEMS OF WOMEN ENTREPRENEURS

Problem of finance scarcity of raw material Family ties Lack of education Male dominant society Dual role to play at workplace & at home place Non-awareness of facilities provided by government Competition with large scale units Problems related to marketing

Suggestions to improve Women Entrepreneurs

Procedure of getting finance should be simple.
Effective programmes and yojna should be. Encouragement to technical and professional education. International, National, Local trade fairs, Industrial exhibitions, seminars and

conferences should be organized to help women to facilitate interaction with other women entrepreneurs.
Organize training programmes to develop professional competencies.
Inspiring Video For Women Entrepreneurs.mp4