Newspaper Circulation

Newspaper circulation US

Source: Pew Research Center, 2011

Newspaper circulation UK

Newspapers: the end?

Where are all the readers going?

Where are the readers going?

The Internet

Where are the readers going?

blogs websites social media Craigslist

FREE DIGITAL ON-DEMAND CONTENT

Ad revenue

High: 2000, $60 Billion.Low: 2011, $20 Billion

Whats behind the fall?

In 2010: For the first time, advertisers spent more on online advertising than on newspaper ads
Source: Pew Research Center, 2010

Whats behind the fall?

cheap to produce online content instantly accessible highly local redistributable

Whats behind the fall?

Change in culture: It is no longer viable to produce a single news product for a diversified marketplace that expects information to be personalized and available on demand.

An example:
The American business traveller used to read the USA Today that he found in is Marriot hotel room. Today those business travellers are likely carrying a lapotop, tablet or eben just a mbile on which theyll access local or hometown content. = end of sponsored distribution deals for papers

How to compete? And survive?

Whats behind the fall

Newspaper industry slow to react a culture of conservatism and fear of failure Lack of innovation in business and content models Bad newspaper management

Fighting the fall Going online Going free

Fighting the fall But newsapers had their worst years in 2008 and 2009. Just offering the same content for free online wasnt enough.

Are PAYWALLS the answer?

The risk of paywalls

The risk remains that pay walls will drive down traffic and online ad revenue.

Is GOING MOBILE the answer?

In 2011: Nearly half of newspaper readers 47% report that they got at least some local news and information on a cell phone or tablet computer.

Fighting the fall Going online Going free Creating paywalls Going mobile Getting innovative (multi-media, original apps, etc)

Newspapers: return from dead?

SOMETHING HAPPENED IN 2012

Newspapers 2012

The New York Times' daily digital circulation now exceeds its daily print circulation

Newspapers 2012

Daily circulation for the 618 major US newspapers rose .68%

Source: Audit Bureau of Circulations

But is that going to be enough?

OK, so newspapers are dying. What does it matter?

Newspaper values
independence fact-checking solid editing respect for the copyright public accountability provided by beat reporting public service journalism and investigative reporting long-form journalism and story-telling

Is this the world without newspapers?

End of long-form journalism Even less accountability for politicians and corporations Less quality-control and lower standards The end of the shared communal news experience A major shift in the news ecosystem where newspapers used to be the foundation

The conclusion
The reality is that in 2012 newspapers are still not doing well. They are losing money, scaling back, shutting down and there is no long-term solution for their viability. The industry is still searching.

The potentially painful conclusion

A newspaper will be the equivalent of vinyl records for your children. A medium that had its time but no longer exists.

But just because newspapers die does not mean the news business is dead.

Case Study 1: AOLs Patch network

Case Study 2: Murdochs The Daily

Case Study 3: Quartz

Case Study 4: The Huffington Post

Why use LinkedIn?

LinkedIn profiles rank extremely high on search engines. This means that when recruiters or potential clients search for your name on the web, your LinkedIn profile is one of the first things they are likely to find.

LinkedIn

Whats the most important concept to remember about LinkedIn?

KEYWORDS

The 9 Steps to a Great LinkedIn Profile

1. 2. 3. 4. 5. 6. 7. 8. 9. List every job Write about every position Complete the specialties section Edit your sub header Build a strong network Create a personal URL Make your profile public Get recommended Stay active

Extra LinkedIn Tips

go through job postings looking for commonly used words and phrases in your industry because these are often the terms recruiters will search. Include these in your descriptions Include interesting extras that can be professionally relevant:
An Amazon reading list Links to blogs, Pinterest pages, personal profiles, previous work, publications

Stay Active (update often, use it to search for employers, stay on your contacts radar)