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  • Classification of Services

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    Vijay Singh
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    Services Vs Goods Services Intangible Heterogeneous Produced in Buyer Seller interaction Production, distribution and consumption takes place simultaneously Goods tangible Homogeneous produced in factory All three are separate and independent Consumers don't generally participate can be stored Transfer of ownership does take place. Services can be classified on following basis: Classification By Industry Classification by Target Effect Degree of customer contact High Degree (Every day) - TV channels, mobile etc. Moderate Degree (Regular) - teacher, Barber

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    Services Vs Goods Services Intangible Heterogeneous Produced in Buyer Seller interaction Production, distribution and consumption takes place simultaneously Goods tangible Homogeneous produced in factory All three are separate and independent Consumers don't generally participate can be stored Transfer of ownership does take place. Services can be classified on following basis: Classification By Industry Classification by Target Effect Degree of customer contact High Degree (Every day) - TV channels, mobile etc. Moderate Degree (Regular) - teacher, Barber

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    24 просмотров11 страниц

    Classification of Services

    Загружено:

    Vijay Singh
    Services Vs Goods Services Intangible Heterogeneous Produced in Buyer Seller interaction Production, distribution and consumption takes place simultaneously Goods tangible Homogeneous produced in factory All three are separate and independent Consumers don't generally participate can be stored Transfer of ownership does take place. Services can be classified on following basis: Classification By Industry Classification by Target Effect Degree of customer contact High Degree (Every day) - TV channels, mobile etc. Moderate Degree (Regular) - teacher, Barber

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 11

    Classification of Services

    Presented BY Ravi Garg

    Services
    Any activity or benefit that one party can offer to another that is essentially intangible & does not result in the ownership of anything. Its production may or may not be tied up to a physical product.

    Services Vs Goods
    Services
    Intangible Heterogeneous Produced in Buyer Seller interaction Production, distribution & consumption takes place simultaneously Consumers participate in production Cannot be stored Transfer of ownership cannot take place

    Goods
    Tangible Homogenous Produced in factory All three are separate & independent

    Consumers dont generally participate Can be stored Transfer of ownership does take place

    Characteristics of Services

    Classification of Services
    It is required to design & apply marketing techniques to completely satisfy the customer & increase profits & identify new emerging services.
    Classifications can be done on following basis:
    Classification by Industry Classification by Target Effect Skill level of service provider (Professional/ Nonprofessional) Labor intensiveness (People-based/Equipment-based) Degree of customer contact (High / Low) Goal of the service provider (Profit /Nonprofit)

    Classification By Industry
    a. b. c. d. e. f. g. h. i. j. k. l. Entertainment industry Education Telecommunications Finance & Insurance Transportation Public utilities Government services Health Hospitability Industry Business services Telecommunications Trading

    Classification By Target Effect


    Based on Degree Of Customer Involvement: ( Lovelock)
    1. People Processing: Services aimed at physical care e.g. Healthcare, clinics, restaurant, hospitals, hair stylists, fitness centers

    2.

    Mental Stimulus Processing: Services aimed at mind of customer e.g. Education, information, entertainment, consulting, psychotherapy
    Possession Processing: Services aimed at physical possession & tangible assets e.g. repair & maintenance, laundry, repair services, landscaping, house cleaning services Information Processing : Services for intangible assets e.g. Banking, legal consultation, brokerage, financial services.

    3.

    4.

    Skill level of service provider


    Teacher

    Doctor
    Engineer

    Accountant

    Labor intensiveness
    Mechanic Electrician Labor Plumber Artisan

    Degree of customer contact


    High Degree (Every day) TV channels, mobile etc.
    Moderate Degree (Regular) Teacher, Barber, washer man etc. Low Degree ( Occasional ) Priest, Doctors etc.

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