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Impetus Choice Situation Expectation Experience(s) Memory Cognitive Development Cultural context Brain

HISTORY
Traveling, nickelodeons, theatre, palaces, drive-

ins, stand-alone, plexes, television, videotape/DVD, internet, phones, iPads Videogames, websites, social network, Mini-screens,

CONTEXT
Availability Space Technological

Successful movies
Shared allusions Democratic wide demographic Mainstream ideas and sentiments Big Budget Advertising or the movie? Other factors: Genre, technical effects, fantasy,

cultural relevance Low Predictors:

Sequel, runtime, ratings

Test screenings Focus group interviews Exit surveys Research related to the bottom line: valuable and specific

SENSORY RECEPTORS
Photoreceptors Mechanoreceptors Chemoreceptors Magnetoreceptors

The frequency of light refers to the number of cycles in the electromagnetic radiation per second. These cycles are fluctuations in the strength of the radiation. Wavelength is the distance in one cycle. What does Roy G. Biv stand for? The visible spectrum is the band of electromagnetic radiation we can see: the part we call light. The visible spectrum contains all the colors of the rainbow, from red to violet. How is frequency related to wavelength? The colors of the spectrum are called hues. Going from red to violet through Roy G. Biv, each color represents a slightly higher frequency, therefore a shorter wavelength. On a graph, the amount of energy in light is shown by the height of the wave: its amplitude or strength.

Saturation is the other quality: the purity of the color

Mechanical Amplitude loudness Wavelength pitch Timbre - quality & shape

trichromatic (three-color) theory of color vision. The eye responds to three primary colors, and combining the three primary colors of additive color mixing formed all the other colors. opponent process theory -One channel is the red/green channel; another is the yellow/blue channel. A third channel, the black/white or brightness/darkness channel, may also provide information relevant to color vision

Evidently the part of your nervous system that interprets something as green can be aroused in a variety of ways, with different sorts of physical events. This is a fancy trick, but it is widely shared in the animal kingdom.

Sensation output of sensory systems Perception central determined synthesis Gestalt figures: stimulus the same, perception changes Laws of Pragnanz - closure, symmetry, continuity, similarity, and proximity Subjective contours

Assumption of Three-dimensionality Depth Cues Convergence Interference Binocular Disparity (neuron based) Motion Parallax Sfumato or Haze Shadows

Perceived distance determines size http://psych.hanover.edu/krantz/sizeconstan cy/index.html Moviemakers use a lack of distance cues to make you think a small object is large. In effect, they reverse Emmert's Law. If you don't know how far away a model is, you cannot determine its actual size. THE THIEF & THE COBBLER

VISUAL SCENE ANALYSIS

computer-based effort to simulate visual perception computer identifies which parts of a scene "belong

together" to form objects. constraint satisfaction: The computer locates edges and corners where lines come together (called vertexes).

CONSTRAINT PROPAGATION
The assignment of meaning has the effect of limiting or

constraining the interpretation put on other parts of the scene. The constraints "propagate." Each part of the scene limits possible interpretations of other parts of the scene.

Common shapes

Data-driven or bottom-up processing:

Sensory input and interpretation of data

Top-down processing:
Schema driven from experience Higher-level concept influence lower-level

Where were you at 9:00 pm last night? MENTAL IMAGERY: pictures in the mind or visual representation in the absence of environmental stimuli Use in filmmaking and screenwriting Innate and learned http://michaelbach.de/ot/index.html