Effect of telecommunication sector in the consumer behavior

Abstract
Effect of telecommunication sector in the consumer

behavior. Built very strong intangible bridge between the urban and rural life which accelerate the process of urbanization. Telecom sector has both good and bad impact on the young generation . 50 samples were chosen randomly and they were provide survey questionnaire and also asked about their various social and economic aspects relating to cell phone usage. People in various occupation and income levels are using cell phone intensively for their occupational purpose and personal purpose as well.

Introduction
Citycell is the first cell phone operator in

Bangladesh. At present there are six cell phone operators in the country with- Grameen phone (the market leader), Robi, Teletalk, Banglalink, Airtel and City cell. contributing to the economic development of our country through service telecom, collaboration in online banking, remittance, education and welfare service and so on. one of the major tax payers of Bangladesh Government. The government has identified ICT as one of the thrust sectors for rapid economic development, unemployment, & poverty alleviation

OBJECTIVES OF THE STUDY

To find out the effect of telecommunication sector

on consumer behavior, To find out the contribution of telecommunication in Bangladesh economy, To find out customers satisfaction level; and To make suggestions on the basis of findings.

Hypothesis
Telecom sector is on influencing urbanization Telecom sector is contributing in the development of Bangladeshi economy Telecom sector affect young generation

1.

2. 3.

Literature Review
Corporate image Customer loyalty Different Types of Switching Cost: Relationship between

Loyalty Brand Loyalty Discussion of Loyalty Consumer satisfaction Competitive advantage Service quality Customer Loyalty from the Perspective of the Attitudinal School Modernization of rural telecommunication in Bangladesh

Switching Costs and Customer Loyalty Price and effectiveness of advertising Trust Relationship between Trust and Customer Loyalty Relationship between Corporate Image and Customer Loyalty Customer Loyalty from the Perspective of the Behavioral School

Literature Review
Use & Appropriation of mobile Telephony

Technology by the Rural Bangladeshi Farmers Perception & Attitude toward Mobile Communication

Conceptual Framework

Methodology
Guideline system for solving a problem The research can be divided between two parts; they

are qualitative research and quantitative research Our research objective is to identify the effect of telecommunication sector in the consumer behavior. All information is collected from the databases provided by University library access, journal, website, textbook & newspaper. This research has identified how corporate image and customer loyalty affect consumer behaviors as well as profitability rate of telecom sectors. We collect all the information from primary sources as well as secondary sources

Methodology
The research work has also identified:

Consumer satisfaction on telecom sectors, competitive advantages & switching cost on telecom business, relationship between switching costs and customer loyalty, their service quality, price and effectiveness of advertising, and relationship between corporate image and customer loyalty.

Result of the Survey

Many people believe that telecom sector is more

focused on city life, Majority people agree that telecom sector is influencing urbanization and our economy Many people strongly agree that telecommunication sector is contributing in developing Bangladeshi life standards. People do not think that telecommunication is creating distance among the people. Telecom sector is affecting our young generation.

Contribution to Academics, Business and Society

Corporate Social Responsibility [CSR]

Educational Sector
Religious Responsibility Contribution to the technological

advancement Other social activities

Reference
Journal:

Website:
http://searchmobilecompu

Journal of Services Marketing, Berry, L, 1987 Journal of Services Marketing, Brown, LG, 1990 Journal of Services Marketing, Shani, D, 1992 Journal of Consumer Marketing, McDaniel, SW, 1993 Journal of marketing research, Churchill Jr, GA, 1979 Marketing education review, Polonsky, M, 2011 Consumer Satisfaction, Churchill and Suprenant, 1982. Consumer Satisfaction, ; Parasuraman, Berry and Zeithaml 1991; Consumer Satisfaction, Anderson and Sullivan 1993. Switching Cost, Porter 1998; Dick &Basu, 1994; Hellier, Rickard, Carr, and Geursen, 2002; Kim,Kliger, & Vale, 2003 Customer Loyality, Jacoby and Chestnut, 1978.

ting.techtarget.com/sDefin ition/0,,sid40_gci939704,0 0.html http://searchmobilecompu ting.techtarget.com/sDefin ition/0,,sid40_gci939704,0 0.html http://www.marketingpowe r.com/mg-dictionaryview329.php, http://www.experimentresources.com/writingmethodology.html

Reference
Textbook: Newspaper:

Consumer Behavior, Ninth& Tenth Edition, Leon G. Schiffman& Leslie Lazar Kanuk.

Economic Development, Unemployment, & Poverty Alleviation, The Daily Star, 2011.

Thank You