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GROUP 2

PRESENTED TOGaurav Vashisth Director-Operations Visiting Faculty & Professional Trainer

PRESENTED BYBipin Singh Parth Dahuja Rupl Goel Sagarika Mittal

COMPANY PROFILE
Hindu group, Indias leading exporter of fresh and frozen foods exporting to more than 45 countries for over three decades, launched fast Trax Hindu group is winning silver Trophy from the ministry of agriculture(APEDA) for seven consecutive years The group initially invested Rs5 crore and later invested around Rs20 crore in opening its other outlets They aim to cater to the "entire family"

Its director, Mr. Samar Qureshi, had only one motive to provide quality food at reasonable prices An Indian, armed with a MBA from Monash University, Australia, brought flavors and variety for Indian people in the form of Fast Trax

Most of their outlets are in the form of small & quick service restaurant (QSR) type outlets while others are in the dine-in format With more than 22 local outlets, Fast Trax serves over 10,000 customers each day in more than 16 locations across New Delhi Wildly popular amongst all age groups, Fx is soon becoming Indias number 1 choice for a quick bite

PRODUCT PORTFOLIO

BURGERS

KABAB BURGERS

WRAPS AND ROLLS

MIX VEG ROLL

PANEER TIKKA ROLL

CHICKEN TIKKA WRAP

LAMB SEEKH KABAB ROLL

LOVE SHAKES
Banana shake Strawberry shake Chocolate shake

PLAY MEAL

LITE MEALS

SALADS AND CAKES

Ceaser salad Chocolate truffle Pasta salad

BRAND COMPETITORS

Mc Donalds
World's leading global food service retailer with more than 33,000 locations serving 64 million customers in 118 countries each day In India, it is managed by 2 Indian entrepreneurs: Amit Jatia, Vice Chairman, Hardcastle Restaurants Pvt. Ltd. and Vikram Bakshi, MD and Joint Venture Partner, Connaught Plaza Restaurants Private Limited

Its PLC is characterized by: Price is low High consumer reach Mass promotion Brand existence Wide Product range

KFC, also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, known mainly for its fried chicken Since 2002 KFC has been a wholly owned subsidiary of Yum! Brands, Inc Additionally, the company continues to use the abbreviation KFC freely in its advertising. Internationally the company is known as KFC

Its PLC is characterized by:

Market projection Less Consumer reach High price

PROMOTIONAL STRATEGIES USED SO FAR

Fast Trax - Role at CWG


The Organizing Committee appointed Fast Trax Food Pvt. Ltd. the official food and beverage partner for the Commonwealth Games (CWG) 2010 Fast Trax served over 1.6 million meals to eager spectators, across 105 outlets in 14 stadiums They offered a special CWG Menu comprising of burger combos, vegetarian and non-vegetarian wraps, various tikka rolls, curry boxes and sandwiches with p play meal including SHERA toy

They provided speedy service and quality food, to lacs across all the venues, at very affordable prices

PRODUCT LIFE CYCLE Sales


Rapidly rising sales

Costs Profits
Marketing Objectives

Average cost per customer


Rising profits Maximize market share Offer product extensions and service Price to penetrate market Build intensive distribution Build awareness and interest in the mass market

Product

Price
Distribution Advertising

Sales and Profits ($)

FAST TRAX

Sales

Profits Time Product Development Losses/ Investments ($) Introduction Growth Maturity Decline

SO, FAST TRAX IS IN THE GROWTH STAGE OF ITS PRODUCT LIFE CYCLE

ALTERNATIVE STRATEGIES
Create Awareness about the brand through aggressive advertisement and promotions Open new outlets where Mc Donalds has not been set up We would also open drive thru outlets on highways Effective supply chain Add more durable toys to the play meals