Target Audience

Gemma Lovitt

Age
The age range that my magazine will be targeted at would range from the ages of 16 up

until the age of around 25/26.

When deciding the age range that I wanted my magazine to focus on was difficult as I

had to consider many issues and factors to ensure that it maintain a successful standard. Issues that I considered was the vocabulary that I could use as it had to be appropriate for 16+. Therefore I decided to use 16 as the youngest age that my magazine can appeal to as it may contain vocabulary that isnt suitable for any ages below 15 therefore it gave me a little bit of lee-way. I believe 16 is a good age as it is the age where people either decide to stay on at sixth form or college or even go into full time employment. Furthermore I decided the oldest age that my magazine would appeal to would be 25 as this can be an age where people start to have families to fund for therefore leading them not being able to afford or put their salaries towards a magazine.
Similarly as the age range is quite wide it would mean that I would have to ensure that

my magazine maintain a professional standard and not look tacky to maintain the interest of the particular target audience.

Gender Divide
In the pie chart illustrated below it portrays to what extent my magazine will appeal to

the two opposing genders. It emphasises that my magazine will appeal to the female audience to an higher extent in comparison to the male gender. This could be due to the main model cover, house style, layout etc. Although it has a tendency to appeal to the female gender I will still try my hardest to keep to a unisex style ensuring that I can try and aim my magazine at as large of an audience as possible.
Similarly my magazine could appeal more to women as it is stereotyped that mainly

women read and spend their money on magazines anyway whereas the male gender may spend their money on drink, sports or more manly items. This would impact on the sales of my magazine however hopefully I can try and promote equality and reduce the stereotyped view between men and women.

Female Male

Social Class
I have decided to price my magazine between 3.00-4.00 as it will only be issued

monthly ensuring that the target audience get their value for money. My magazine doesnt focus on a particular social class however will be more aimed at the ABC1 class as most magazines are aimed to this particular class.
However although I have stated that my magazine can appeal to class A this may not be

the case as it may not grab the audiences interest as the content and context may not appeal to their standards. Similarly they may not agree with the vocabulary used to the upbringing of the youth in society.
Hopefully I can aim and ensure my magazine appeals to the social classes of all ABC1 as

I want it to appeal to a wide range of different people from different backgrounds.

Interests
Clearly the interests of the reader/ target audience would have to have some sort of

interest in the music industry or particular genres of music as the genre of my magazine is music based particularly focusing on the RnB industry. They may also as a bonus have an interest in gigs, concerts, and festivals to really relate with the content and context of my magazine.
As I am basing my magazine on a particular genre of music being RnB the

audience/reader would have to have an interest in all the latest and greatest RnB artists and be up to date with all the recent gossip and news that may be based in the RnB industry.
Furthermore it would be good if the reader/ audience had an interest in fashion and all

the latest styles and trends as my magazine is going to be very modern and up-to-date with all the newest fashions statements etc.

Social Habits
The social habits that the readers/audience that are appealed to my magazine would

have are having out going characteristics and being the party animal type of person.
Similarly the target audience would be interested and often be found going to gigs or

concerts.

Consumption Habits