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Mahindra XUV 500 vs Skoda Yeti vs TATA Safari Dicor II vs Force One vs Toyota Fortuner
The Players!
Product Attributes
Suv Car
Variant Price Overview Fuel Type Mileage -City (Kmpl) Mileage-Highway (Kmpl) Fuel tank capacity Seating Capacity Transmission Type
Skoda Yeti
Active 4x2 Diesel 13.90L Diesel 14.3 17.7 60 5 Manual
TATA Safari
Prestige 4x2 Diesl 8.15L Diesel 10.45 13.93 65 7 Manual
Force One
4x2 Diesel 11.18L Diesel 14 17 65 7 Manual
Toyota Fortuner
4x2 Diesel 20.79 Diesel 9.25 12.55 80 7 Manual
Engine Description
mHawk140, Direct injection 2.0-litre, 1968cc, 138bhp, diesel engine5th generation 2.2-litre 138.1bhp 16V 320Nm, Turbocharged Variable Geometry DOHC VTT DICOR Engine Diesel Engine Turbocharger (VGT 2179 140bhp@3750rpm 330Nm@1600-2800rpm 1968 138bhp@4200rpm 2179 138.1bhp@4000rpm
Engine Displacement Maximum Power Maximum Torque Standard Features Air Conditioner CD Player Anti Lock braking System Power Steering Power Window Leather Seats Central Locking
320Nm@1750-2500rpm 320Nm@1700-2700rpm
Promotion
TATA Safari Dicor TVC Reclaim your Life campaign Skoda Yeti Skoda Right of Way expedition (Consumer expedition program) Toyota Fortuner Art of Power (Commercial) Force One Be the Force (Amitabh Bachhan), 360 degree promotion
Distribution
Official Dealership
Product Offering
Mahindra XUV 500
Product Specifications
Engine Cubic Capacity Max Gross Power Max Gross Torque Gear Box Ground Clearance Tyres Suspension Front Rear Brakes Front Rear Fuel Tank Capacity Turning Circle Radius Gross Vehicle Weight Vehicle Dimensions Wheelbase, mm Overall width, mm Overall length, mm Overall height, mm mHawk 140, Direct injection diesel engine, 5thgeneration Variable Geometry Turbocharger 2179 cc 140 Bhp (103kW) @ 3750 rpm 330 Nm @1600-2800 rpm 6 speed synchromesh manual 200 mm P235/65 R17, Radial Tubeless Independent Suspension McPherson type with anti-roll bar Multilink type with anti-roll bar All Disc brakes Disc & Caliper type Disc & Caliper type 70 litres 5.6 m 2450 kg 2700 1890 4585 1785
Pricing
W6 2WD (Diesel) Rs.11,68,701*
W8 2WD (Diesel) Rs.13,18,901* W8 4WD (Diesel) Rs.14,25,901*
*Ex-Showroom price
Distribution
Official Dealership
Promotion
Inspired by Cheetah - Perfect metaphor for speed and agility Television Commercials Heavily promoted on all English channels News and Business channels Online Advertising You tube (Over 7.5 clicks) Contest on official website
SWOT Analysis
Strengths A well-engineered, contemporary SUV at a value-formoney price Acres of space on the 1st & 2nd seat rows Competent engine delivers fantastic urban driveability, as well as fast highway performance Mature ride quality & balanced handling. Body roll is minimal too Loaded to the gills with technology, equipment & gizmos Safety kit includes 6 airbags, ESP with rollover mitigation, ABS + EBD and all-wheel disc brakes
Weakness Absolutely no luggage capacity with all the seats in place Cramped 3rd row of seats is best suited to children only. Maximum of 5 adults onboard Overdone front-end design is a hit or miss. Should have been toned down Apprehensions over niggles with a complex Mahindra SUV. Especially the electronics Mahindra's un-premium after-sales service experience Automatic transmission missing from the options list.
Opportunities India has strong appetite for SUVs SUV Market in India grew by 16% Constitutes around 14% of total passenger vehicle market
Threats Battle with the International Automakers like Renault, Toyota, Skoda, etc. Cheaper SUVs like Renault Duster entering markets